A self-paced online course, to develop your personal brand and build your industry profile
by Tamara Reid

BUILD A BRAND THAT STOCKISTS LOVE, COMPETITORS RESPECT AND THE INDUSTRY CANT STOP TALKING ABOUT

Learn how to grow your reach, charge your worth, and attract brand partnerships - without burning out or blending in.

You’ve done the courses.

You’ve bought the templates.

And yet — none of it really fits your world.

Because you’re not selling candles, hats, or kids online.

You’re building a professional brand — one that needs clinics, therapists, and stockists to believe in it, train with it, and tell their industry friends about it.

And that world (the B2B side of the beauty industry) is different.

It’s layered, nuanced, and complex.

It’s treatments, backbar, education calendars, clinical proof, and relationship-based sales.

It’s almost like learning to speak French when every other course out there is teaching you English.

Most online brand building programs are built for D2C — designed to sell to consumers, not professionals.

They’ll teach you how to run ads, but not how to attract aligned stockists.

They’ll show you how to post on social media, but not how to build brand advocacy.

They’ll help you sell one product — but not grow a business within an industry.

That’s why this course was created.

Join industry leader and global brand marketing consultant Tamara Reid as she guides you through the exact framework she uses with her clients — the proven methodology for building, scaling, and sustaining a professional beauty brand that stockists trust, educators respect, and the industry can’t stop talking about.

Investment options: pay-in-full, pay in 3 or pay in 6.

FOR BOTH STARTUP & EMERGING PROFESSIONAL INDUSTRY BRANDS

The B2B Brand Blueprint is a 6-week course for ambitious founders in the professional beauty industry — whether you’ve created skincare, devices, consumables, uniforms, or software designed for clinics and therapists.

It’s for the ones who’ve already started something, or feel that pull to take their brand further — but need structure, strategy, and confidence to back it. Whether you want to grow your stockist base, strengthen your positioning, or finally build a brand that’s recognised (and respected) across the industry, The B2B Brand Blueprint gives you the exact framework to do it — the one Tamara Reid uses with Australia’s leading beauty brands.

COUNT ME IN!

VIDEO OR AUDIO

6 modules, 24 lessons
4 hours of learnings

PROVEN METHODOLOGY

Resources that shape how you scale your brand

ACTUAL GUIDEANCE

To all the questions your head is filled with, from someone who guides established brands

RIGHT NOW, YOU ARE HERE;

YOU HAVE BIG IDEAS

but no clear roadmap or structure for where to start — or how to get your brand seen by the right people.

YOU'RE TALKING TO EVERYONE

and wondering why no one’s really listening. You haven’t nailed your audience, message, or tone — so your marketing feels scattered and generic.

YOU'RE DOING 'SALES'

but it’s mostly replying to DMs, chasing leads, and hoping someone fills out your wholesale form. You’ve got interest, but no system.

YOU'RE BUSY - BUT NOT BUILDING

you’ve got goals, but they live in your head. You’re saying yes to everything, but can’t tell what’s working or what’s actually moving the needle

YOU'RE SHOWING UP ONLINE

but it’s inconsistent. One week you’re in PR, the next you’re quiet. You’re not sure how to build momentum, or where to spend your marketing dollars.

YOU'RE DOING IT ALL ALONE,

and you’re tired. You want to scale your reach through partnerships, loyalty, and advocacy — but you’re not sure where to start or who to trust

PAY IN FULL

AUD, one-off payment

PAY IN 3

AUD, paid fortnightly

START LEARNING

PAY IN 6

AUD, paid weekly

START LEARNING

YOU CAN STEP INTO YOUR
INDEPENDENT ERA

BECAUSE YOU ARE WORTH YOUR TIME & KNOWLEDGE

YOU WILL LEARN THIS, IN 6 WEEKS

Week 6: Partnerships & Loyalty

Build meaningful collaborations and loyalty systems that keep your brand top of mind.

Lesson 1: Strategic Partnerships
Learn how to identify, validate, and structure brand partnerships that deliver mutual value.
Lesson 2: Ambassador & Influencer Frameworks
Design an ambassador program that focuses on advocacy, not just exposure — and manage it like a pro.
Lesson 3: Stockist Loyalty Programs
Create a scalable loyalty framework that drives retention, increases quarterly spend, and rewards advocacy — not just orders.

Week 2: Connection

Module 2: Define who your audience is, how to speak to them, and what makes your brand stand out.

Lesson 1: Understanding Your Audience
Build a detailed audience avatar that captures your stockists’ motivations, values, and decision-making behaviour.
Lesson 2: Brand Positioning
Clarify your unique position in the market using comparative, differentiation, and segmentation strategies.
Lesson 3: Messaging
Understand what brand messaging is, how it differs from positioning, and how to craft key message pillars that drive recall.
Lesson 4: Tone of Voice
Define your brand’s personality and communication style with practical tone-of-voice examples and frameworks.

Week 3: Sales Systems

Module 3: Turn your sales process into a system that moves prospects from enquiry to loyal stockist.

Lesson 1: Building Your Sales Pipeline
Design a structured pipeline from your “Become a Stockist” form to conversion, with response times and automations built in.
Lesson 2: Sales Collateral Essentials
Create professional, on-brand sales materials (from your brand deck to price list) and learn the four essentials every brand needs.
Lesson 3: Pricing & Margins
Understand markup vs margin, review your true costs, and structure pricing that protects your profit and attracts stockists.
Lesson 4: Promotions & Planning
Plan quarterly B2B promotions, learn how to create value without discounting, and map a promotional calendar that stockists can plan around.

Week 4: Business Objectives

Module 4: Bring strategy back to the driver’s seat with clear objectives, forecasting, and education systems.

Lesson 1: Setting Your Business Objectives
Learn where your brand currently plays (awareness, acquisition, or advocacy) and how to prioritise the right one for your growth stage.
Lesson 2: Budgeting & Forecasting
Plan smarter spending by aligning your budget with your objectives, industry seasonality, and recurring costs.
Lesson 3: Education & Training Systems
Build or refine your brand’s education offering — and understand how open, unbranded training can drive both loyalty and sales.

Week 5: Brand & Marketing

Module 5: Learn how to create visibility and demand — without wasting money on B2C tactics that don’t fit.

Lesson 1: Industry Media & Visibility
Learn how to use owned, earned, and paid media to build consistent visibility across the year.
Lesson 2: Events & Sponsorships
Plan your in-house and sponsored event strategy to deepen relationships and drive advocacy.
Lesson 3: Demand Generation vs Lead Generation
Understand the difference between creating demand (awareness and education) and generating leads (conversion) — and how to balance both.

Week 1: Foundations

Module 1: Understand the professional beauty landscape, who’s playing in it, and where your brand truly fits.

Lesson 1: Industry Landscape
Learn the five layers of the professional beauty industry and where your brand sits within them.
Lesson 2: Competitor Analysis
Identify your true competitors, assess what they’re doing well, and uncover the white space you can own.
Lesson 3: Market Opportunity
Learn how to validate a real opportunity in the market — not just a founder-led idea — and test if the industry actually needs what you’re creating.

START LEARNING

YOUR CONSULTANT

You’ve sat through every industry presentation, coaching call, and marketing webinar you can find.
You’ve taken notes, downloaded the resources, and still — something’s missing.

Because what you’re really craving isn’t more information.
It’s the strategy — the know-how to build a professional brand that stockists believe in, educators want to align with, and the industry takes seriously.

You’ve probably even looked outside the industry — but all the eCommerce and influencer marketing advice feels off.
You’re not trying to be a viral brand.
You’re trying to be a respected one.

It’s completely normal to see other brands winning awards, sponsoring events, or popping up in the media and think — how did they do that?
What systems do they have behind the scenes?
Who’s guiding their growth, and how do you get that clarity too?

This course is where those questions finally get answered.
Taught by Tamara Reid — an experienced brand and marketing consultant who’s helped grow both emerging and established names like Synergie Skin, Ultraceuticals, Elemis, Murad, Prologic, Aglow, and Timely — you’ll get practical, proven strategies built for our industry.

Jargon explained, confusion gone.

Just clear, actionable steps to help you build a brand that’s trusted, scalable, and built to last.