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The Functional Skin
Project type
Project
Date
September - December 2024
Location
Melbourne, Australia
Wholesale Market Entry
Scaffolding for Sales and Distribution Strategy
Increase Brand Awareness in AU Market
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Inside Industry consulted to The Functional Skincare to guide their wholesale market entry by identifying and acquiring potential wholesale partner channels and leveraging industry insights to establish strong, long-term relationships. The project focused on scaffolding a robust sales and distribution strategy by directing B2C marketing collateral and promotional materials designed to resonate with both stockists and end consumers.
To amplify brand awareness in the Australian market, Inside Industry developed a comprehensive owned, earned, and paid media strategy, ensuring cohesive messaging across The Functional Skincare’s social and digital channels. Additionally, Inside Industry worked to future-proof the brand by creating scalable resources and tools, empowering the business to grow sustainably while maintaining its unique identity and industry-leading standards. This complete approach positioned The Functional Skincare for ongoing success in the competitive professional beauty industry, when they choose to press play on execution.



