The State of Professional Beauty, H1 2026

The first-half 2026 benchmark for Australian professional beauty, built on aggregated salon software data, showing where revenue and the service mix moved across the first six months of the year.

the first six months of 2026 in one read

data sources, from IBISWorld to the TGA

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THREE FINDINGS FROM THE REPORT

+5 to 6%

6 to 7%

43%

is the forecast growth for professional beauty products, while professional services dip 0.3%.

of salon and clinic revenue comes from retail on average, while the top clinics reach 20% or more.

of beauty leaders already use AI to analyse their business (Square Australia).

INSIDE INDUSTRY

The State of Professional Beauty, H1 2026

H1 2026

WHAT'S INSIDE

THE FIRST HALF OF 2026 IN ONE READ

It brings together data from IBISWorld, the ABS, the Fair Work Commission, the Westpac–Melbourne Institute, the TGA and AHPRA, Square and company filings.

Why products are forecast to grow while professional services flatten

How much salon and clinic revenue comes from retail

How far the best performers push their retail share

How quickly AI is being taken up across the industry

What the regulators' tightening approach to advertising means for brands and stockists

PUT IT TO WORK

WHERE THIS REPORT EARNS ITS PLACE

ANNUAL AND QUARTERLY PLANNING

Build your year around where the growth is, which is in product rather than services.

STOCKIST CONVERSATIONS

Use the retail benchmarks to help salons and clinics see what a stronger retail share could be worth to them.

COMPLIANCE BRIEFINGS

Brief your marketing and education teams on the regulatory picture before your next campaign.

BRING TAMARA INTO THE ROOM

HAVE THE FINDINGS PRESENTED TO YOUR TEAM

Tamara can join your national sales meeting, board presentation, internal WIP meeting or distributor education conference as a guest speaker, presenting the research and what it means for your brand.

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