ABOUT INSIDE INDUSTRY
B2B Beauty Brand Consultancy

Inside Industry is a specialist B2B brand marketing consultancy working exclusively with professional hair, beauty and aesthetics brands across Australia and internationally.

Inside Industry was built for the brands who want to move the (aesthetic) needle.

We work with professional beauty, skincare, device and tech companies who are ready to grow

—but need a strategic partner who actually understands how this industry works.

From stockist acquisition and brand strategy to ambassador programs, events and digital campaigns, we help founder-led and established brands show up with clarity, confidence, and commercial edge. Whether you’re dreaming about your first wholesale order or scaling an international education program, Inside Industry is where OKR's meet industry-ready execution.

OUR STORY

After nearly two decades in the professional beauty industry (working across both emerging startups and ASX-listed giants) (and across more than 30 professional beauty and hair brands) Tamara's lost count of how many times she's watched brands blow their budgets on B2C agencies who promised they could "crack" the B2B space.

Spoiler: they couldn't. Because this industry isn't copy-paste.

You can't run a Vogue ad and expect stockists to come knocking. You can't rinse and repeat consumer campaigns and expect them to land with clinic owners. The B2B beauty space is nuanced. It's relational. It's built on deep understanding of media, KOLs, education and events. And that's exactly where Inside Industry comes in. Established in 2024 but backed by 18 years of lived experience, we help brands navigate the professional channel with strategy, substance, and skin in the game.

Today, Inside Industry operates as a full team of strategists, creatives, and industry specialists — each chosen for their deep understanding of the professional channel. Our work is regularly featured in Australia's leading industry publications including Professional Beauty, Instyle and Spa+Clinic.