ABOUT INSIDE INDUSTRY
B2B INDUSTRY RESEARCH & CONSULTANCY

Inside Industry is an independent research and consultancy business working exclusively with the professional hair, beauty and aesthetics industry across Australia and internationally.

Inside Industry was built for the brands who want to move the (aesthetic) needle, and we help them do it with the numbers in hand.

We work with professional beauty, skincare, device and tech companies who are ready to grow but need a strategic partner who truly understands how this industry works, and who can show them the evidence behind the advice.

Our reports and survey series give brands, distributors, suppliers and agencies the data this industry has always been short on, from what salon clients are spending to how clinic owners choose the brands they stock. Our playbooks turn those findings into something a team can pick up on a Monday morning, and our consulting puts Tamara across the decisions that matter most. Whether you’re planning your first wholesale push or deciding which categories to back in 2027, Inside Industry is where the data meets industry-ready strategy.

OUR STORY

After nearly two decades in the professional beauty industry (working across both emerging startups and ASX-listed giants, and with more than 30 professional beauty and hair brands), Tamara has lost count of how many times she's watched brands blow their budgets on B2C agencies who promised they could "crack" the B2B space. Spoiler: they couldn't, because this industry isn't copy-paste.

You can't run a Vogue ad and expect stockists to come knocking, and you can't rinse and repeat consumer campaigns and expect them to land with clinic owners. The B2B beauty space is nuanced and relational, and it's built on a deep understanding of media, KOLs, education and events.

What Tamara noticed along the way was that the brands getting it right were the ones making decisions with real information about how salons and clinics buy, and in an industry that has never had much published about itself, that information was almost impossible to find. Established in 2024 and backed by 18 years of lived experience, Inside Industry began as a brand marketing consultancy and has grown into the research house the professional channel was missing. We publish original reports and the What Salon Owners Want survey series, and we turn what they find into the playbooks and advice that help brands make better commercial decisions.

Today, Inside Industry is led by Tamara, who authors the research and advises our consulting clients, and supported by a team of specialists who each understand the professional channel from the inside. Our work is regularly featured in Australia's leading industry publications including Professional Beauty, Instyle and Spa+Clinic, and Tamara presents the findings on stage at industry events across Australia and New Zealand.