REPORT:
STATE OF THE
AUSTRALIAN
PROFESSIONAL BEAUTY INDUSTRY
REPORTED BY INSIDE INDUSTRY
SEPT 2024
Key Findings at a Glance
Published in September 2024, Inside Industry's State of the Australian Professional Beauty Industry report draws on data from Jobs and Skills Australia, Roy Morgan, McKinsey, IBISWorld and Statista to provide an independent, evidence-based view of the professional beauty market in Australia.
A AUD $7 billion market at a crossroads
The Australian professional beauty industry is valued at approximately AUD $7 billion — a market large enough to reward strategic investment, but nuanced enough to punish generic approaches. Skincare continues to lead the market, driven by growing consumer demand for evidence-based, results-focused treatments.
Emerging trends are reshaping demand
Technological advancement (including device-based treatments, AI-powered skin diagnostics and personalised skincare) is accelerating the shift toward clinic-based professional services. Brands that align with this shift are positioned to capture a growing share of a market that is increasingly driven by outcome, not aesthetics.
A gap between supply and demand
The report identifies a structural gap between what clients are demanding from professional beauty services and what the industry is currently equipped to deliver. For brands able to fill this gap — through education, innovation and category leadership — the opportunity is significant.
What this means for B2B beauty brands
The findings point to three strategic priorities for brands operating in the professional channel in 2025 and beyond: investing in practitioner education to support premium service delivery, building digital infrastructure to support stockist acquisition and retention, and positioning clearly within an increasingly segmented market.
ABOUT THE REPORT
The State of the Australian Professional Beauty Industry report is produced independently by Inside Industry and collated from publicly available industry data sources. It is published annually as a resource for professional beauty brands, distributors and industry stakeholders seeking an evidence-based view of the Australian market.
Jobsandskills.gov.au
Roymorgan.com
McKinsey.com
Ibisworld.com
Statista.com
