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INSIGHTS | A LOOK INSIDE THE INDUSTRY


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Three in four salon owners buy their treatment devices alone, and the person whose opinion counts is one suppliers never meet

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An AI that writes acne prescriptions is now live in Utah under the tagline ‘skip the clinic’, and Australian clinics should take that personally.

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THE PROFESSIONAL BEAUTY INDUSTRY LANGUAGE IS EXPANDING, HERE ARE THE NEW TERMS YOU NEED TO KNOW

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Redeemable on service spend, and who the math actually works for

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D2C brands are performing facials with products from the retail shelf

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What we noticed at Beauty Expo Australia 2026, and the questions we left with
EVENTS

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Exclusivity Was Never About The Product

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A hairdresser’s post about reps walking in unannounced has touched a nerve that every brand should pay attention to

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HOW THE AUSTRALIAN SALON OWNER BUYS IN 2027

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A ROBOT WANTS TO MIX YOUR CLIENT'S HOMECARE, AND IT IS OFFERING TO PUT YOUR NAME ON THE LABEL TOO

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Your best prospect watches you for eight months before buying in

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Everyone is building for the GLP-1 customer. In Australia, you can't say so.

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Thirty Thousand Dollars and Five Brands: What We Learned From Our First Beauty Expo Stand

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The Part-Time Protest

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NSW has ordered MECCA and Sephora to pull their microbead scrubs, and professional brands are on the list too

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YOU ARE ABOUT TO BE TOLD TO BUILD A BRAND WORLD, SO LET'S WORK OUT WHAT THAT MEANS FOR A PROFESSIONAL BRAND
MARKETING

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THE BRANDS THAT HIDE THEIR WHOLESALE TERMS ARE ABOUT TO BECOME INVISIBLE

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Athletes Instead Of Influencers - We're Back Here Again

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The skin lab behind the celebrity headline

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The Salon Channel Isn’t Shrinking. It’s Splitting.
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