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INSIGHTS | A LOOK INSIDE THE INDUSTRY
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HOW THE AUSTRALIAN SALON OWNER BUYS IN 2027
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A ROBOT WANTS TO MIX YOUR CLIENT'S HOMECARE, AND IT IS OFFERING TO PUT YOUR NAME ON THE LABEL TOO
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Your best prospect watches you for eight months before buying in
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Everyone is building for the GLP-1 customer. In Australia, you can't say so.
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Thirty Thousand Dollars and Five Brands: What We Learned From Our First Beauty Expo Stand
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The Part-Time Protest
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When your client asks ChatGPT what to use, will your brand be the answer?
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YOU ARE ABOUT TO BE TOLD TO BUILD A BRAND WORLD, SO LET'S WORK OUT WHAT THAT MEANS FOR A PROFESSIONAL BRAND
MARKETING
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THE BRANDS THAT HIDE THEIR WHOLESALE TERMS ARE ABOUT TO BECOME INVISIBLE
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Athletes Instead Of Influencers - We're Back Here Again
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The skin lab behind the celebrity headline
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The Salon Channel Isn’t Shrinking. It’s Splitting.
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The elephant on the expo floor
EVENTS
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The Rebrand That Didn't Save Betts
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THE PROFESSIONAL BEAUTY INDUSTRY LANGUAGE IS EXPANDING, HERE ARE THE NEW TERMS YOU NEED TO KNOW
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Redeemable on service spend, and who the math actually works for
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D2C brands are performing facials with products from the retail shelf
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What we noticed at Beauty Expo Australia 2026, and the questions we left with
EVENTS
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Exclusivity Was Never About The Product
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5 Things Your Brand Can Do Right Now to Improve AI Searchability
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