Tamara Reid

The dermatologist co-sign is everywhere right now, from global giants like CeraVe to a growing list of Australian professional brands. The question is whether it does the same work in the professional channel as it does at the pharmacy shelf. A look at what genuine collaboration looks like, what the salon owner actually wants to hear, and where the strategy quietly falls apart.

Adwoa Beauty's closure joins a quiet wave of textured haircare brand liquidations, and the conversation has mostly stayed at the level of capital and DEI. The harder read for our industry is the professional channel underneath these brands, and what Australia's apprenticeship reform might finally do about it.

A two-axis account grading framework built for BDMs in professional hair & beauty — grade every account on spend AND advocacy, not FMCG logic.