CAN YOU POINT TO WHAT'S ACTUALLY PULLING WEIGHT IN YOUR BRAND?
You can usually tell within sixty seconds of landing on a brand whether the whole thing is working together. The website, the social, the sales deck, the way the BDM pitches it. It either reads as one thing — or it doesn't.
For most brands in our industry, no-one in the building can say which of those channels is doing the heaviest lifting. And which is quietly draining time and money.
Not because the work isn't there. But because no-one's ever sat across the whole brand at once and looked.
The result?
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Your website, your social, and your sales collateral are saying three different things to the same audience.
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You can't tell whether your last stockist sign-up came from your website, a campaign, or your BDM's relationship-building.
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You've grown out of your original positioning — and the channels haven't caught up.
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You're heading into a growth phase and don't know where to spend first.
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Your team works hard. But the brand sounds smaller than it is — because the work isn't pulling in the same direction.
An audit isn't strategy — it's the layer underneath it. The moment someone with industry context sits across every channel, lays it next to every other channel, and tells you what's actually happening
After nearly two decades working with professional B2B beauty and aesthetic brands across the world, Tamara Reid has frameworked the methodology she uses with her retainer clients into a one-off audit you can book without committing to anything else.
THE AUDIT LOOKS AT EVERY SPACE YOUR BRAND LIVES IN — AND HOW THEY'RE TALKING TO EACH OTHER.
Your brand shows up in three connected spaces. Most brands optimise each one in isolation — and end up sounding like three different brands to the same audience.
The audit looks across all three at once.
DIGITAL
Where customers come to find you
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Website
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Sales funnel
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Blog & long-form content
The owned destinations a customer lands on when they decide to dig deeper.
The places that have to convert interest into action.
SOCIAL
Where customers discover you
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Meta (Instagram & Facebook)
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LinkedIn
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Google (Business Profile & organic visibility)
The platforms that determine whether the right people find you in the first place — and whether what they find makes them stay.
COMMUNICATIONS
How you speak to them directly
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Email marketing
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Brand identity & messaging
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Sales collateral
The push channels and brand foundations that go into every piece of marketing your brand puts out — from campaigns to stockist pitches to email sequences.
WHAT'S INCLUDED
Everything your team needs to start implementing by the end of the week.
THE AUDIT DOCUMENT
30+ pages designed in your brand, mapping nine touchpoints across digital, social and communications. Every touchpoint is scored with specific notes, screen captures and benchmarks where relevant.
THE 60-MIN STRATEGY CALL
Live session with Tamara walking through the findings, answering the practical questions, and pressure-testing the recommendations. Recorded and sent within 24 hours.
THE ROADMAP
A prioritised 90-day plan sequenced by impact, so you, your team or your agency knows exactly where to start.
BUILT FOR...
This service is built for you if you're a:
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Founder of a professional beauty brand who wants an outside read on what's actually working
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Marketing lead who's inherited a brand and needs a clean baseline before the next plan
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Brand heading into a growth phase, trying to figure out where to spend first
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Brand that's outgrown its original positioning and suspects the channels haven't caught up
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Brand onboarding a new agency or in-house lead and wants a shared starting point
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Brand considering a rebrand or relaunch who needs to know what to keep and what to fix first
NOT FOR
Pre-launch brands without active channels — you'll need positioning first. We also don't take this on for DTC-only consumer brands, since we work in the professional channel.
BUILT BY,
After nearly two decades working with professional B2B hair and beauty brands, I (Tamara Reid) noticed the same pattern in almost every retainer engagement I started.
Founders had built something real. They'd invested in social, in PR, in their stockist journey, in education. But no-one had ever stepped back and looked at the whole picture in one go.
The first thing I'd do on every retainer was an audit. It became the most useful piece of work in the engagement — because it was the moment we agreed, with evidence, on what to fix first.
I started building these audits inside larger strategic engagements, then as standalone reference documents, then as a structured framework I could replicate across very different brands.
This is that framework, productised.
It's the same methodology I use with retainer clients. It works because it's specific to professional beauty — not borrowed from a generalist marketing agency deck that doesn't understand what a BDM does, or why "skin therapist" matters more than "beautician."
FREQUENTLY ASKED QUESTIONS
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