FREE REPORT
Survey
October 2026
What Salon Owners Want: Devices Edition
What Salon Owners Want: Devices Edition asks Australian salon and clinic owners how they choose and pay for treatment devices, who influences that decision, and what they expect from the brand after the sale. It is written for device brands and the distributors who sell into clinics.
8
chapters following one real device purchase
AU + NZ
salon and clinic owners across both markets
6
practical implications for device suppliers
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THREE FINDINGS FROM THE REPORT
75.0%
38.6%
13.6%
of owners said nobody else had a real say in the final decision or could have stopped it.
seriously considered only the device they bought.
were told upfront what servicing costs once the warranty ends.
INSIDE INDUSTRY
What Salon Owners Want: Devices Edition
October 2026
WHAT'S INSIDE
ONE REAL PURCHASE, FROM FIRST THOUGHT TO TODAY
Salon and clinic owners across Australia and New Zealand walked us through the most recent treatment device they brought into their business, so the findings describe how devices are actually bought.
01
What sets a purchase in motion, and what owners settle before they speak to a supplier
02
How owners find and compare machines
03
What suppliers tell them, what they leave out, and how the deal is done
04
What happens after the sale, and why some owners would buy again while others never will
05
Who else has a say, what owners plan to buy next, and owners' own words
PUT IT TO WORK
WHERE THIS REPORT EARNS ITS PLACE
REVISIT YOUR SALES PROCESS
Hold your current process up against what owners told us, and look at when an owner first hears the full cost of ownership.
RETHINK YOUR OUTREACH
Give owners something clear to share with a peer or take home, since that is how they research and who they listen to.
STRENGTHEN POST-PURCHASE ONBOARDING
Loyalty is decided after the sale, so review everything from the first training session to the regular check-in.
TAKE IT INTO YOUR NEXT SALES MEETING
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