Digital & Email
THE ENGINE BEHIND THE BRAND
Your strategy is only as good as the systems carrying it. We build the email flows, the automations, the funnels, and the platforms that keep your brand showing up for the right people, at the right moment, without you holding it all together by hand.
Every build is handled by specialists who work in professional hair and beauty every day, so the work lands in the language your audience already speaks.
Built once, working long after
Some of it is a one-off build that keeps earning once it is live. Some of it we manage month to month. Either way, you buy the outcome, built and done.
PROJECTS — BUILT ONCE
These are the builds that set your digital foundations and keep working long after we hand them over. One scope, one fixed price, no ongoing commitment.
We build it properly, test it, and leave you with something that earns its keep on its own.
Email automation flow build
$1,950 · Project
One-off project
approx. five core flows
A full set of automated flows that work while you sleep: welcome and nurture, post-purchase, abandoned cart and checkout, browse abandonment, and winback.
We build, test, and connect each one inside your platform, then hand it over firing correctly.
CRM build & automation
From $3,950 · Project
One-off project HubSpot or equivalent
Your customer database, set up to actually work for you.
We build clean pipelines, deal stages, tagging, and the automations that move people through them, so nothing slips and you can finally see what is happening across your audience.
Course & digital product launch
From $3,950 · Project
One-off project
Kajabi or equivalent
Everything behind getting a course or digital product live and selling: sales page, checkout, the email sequences that nurture and convert, and the delivery setup inside your learning platform.
The build we use for our own Industry Institute, applied to yours.
DM
automation
$450 · Project
One-off project · add-on
A keyword-triggered conversation that captures and qualifies leads straight from your social DMs.
Someone comments or messages a word, and the funnel takes it from there.
A small build that quietly does a job you would otherwise do by hand.
ONGOING — MANAGED MONTH TO MONTH
LIFECYCLE & RETENTION MARKETING
$1,800 · Per month
Monthly
Ongoing retainer
The work that keeps your list earning: continuous testing, smarter segmentation, and ongoing refinement of your flows so they convert better over time.
The biggest return in email rarely comes from the first build. It comes from what happens after.
CAMPAIGN & BROADCAST EMAIL
$1,850 · Per month
Monthly
approx. one send per week
Your regular sends, designed and built for you. Launches, announcements, offers, and editorial, written into your platform, segmented, and scheduled.
One considered email a week, landing in the inbox looking like your brand and sounding like you.
EMAIL &
REPORTING
$2,400 · Per month
Monthly · ongoing
Recommended starting point
Our most complete digital package.
Ongoing email management paired with a monthly performance snapshot, so you always know what is working, what is growing, and where the next opportunity sits.
The engine, managed and measured, in one place.
A note on how we work. We take on a limited number of ongoing digital clients at a time, because the build quality is the whole point and it flows through real people, not a production line. If the engine you need sits outside these options, or you want a few of them brought together, we will scope it properly and give you one clear price.
SELECTED WORK
Email, made to look like you
A look at recent sends across the brands we work with. Yours would carry your own identity, your own voice, and your own audience in mind.
THE NUMBERS BEHIND THE WORK
HOW WE GET STARTED
We don't run 47-page onboarding documents or six weeks of discovery,
and the way we actually get going is straightforward.
PLATFORMS WE KNOW INSIDE OUT
We build natively inside the tools your brand runs on, so the work is done properly at the source, not bolted on after.
KLAVIYO
KAJABI
MANYCHAT
Our home for email and SMS. Flows, campaigns, segmentation, and the reporting behind them, all built and managed inside the platform most beauty brands rely on.
Where your courses and digital products live. Sales pages, checkouts, and the email sequences that nurture and convert, built the same way we built our own Industry Institute.
DM automation that captures and qualifies leads straight from your social conversations, so a comment or message turns into a lead without you lifting a finger.
SHOPIFY
The store behind the sends. We connect your products, audiences, and automations so your email and your shop talk to each other and nothing falls through the gap.
HUBSPOT
Your CRM, set up to actually work. Clean pipelines, tagging, and automations that move people through them, so you can see what's happening across your whole audience.
BUILT FOR...
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Founders of professional beauty brands sitting on an email list they rarely use, who know there's revenue in it they're not yet seeing
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Brands ready to grow who need their email and automations working properly behind every launch, not just sending the occasional newsletter
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In-house marketing leads who need a senior team to build the engine, not another junior hand to manage
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Brands launching a course, product, or campaign and looking for the funnels, flows, and platforms set up to actually convert
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Brands whose flows were set up once and forgotten, and need someone to make them earn their keep again
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Brands tired of email that doesn't sound like them or land the way their brand should
BUILT BY
An industry-native team,
not a generalist agency.
Inside Industry was founded by Tamara Reid after nearly two decades inside the professional hair and beauty industry, spanning education, sales, brand marketing and strategic partnerships across every part of the channel.
The team behind every flow and campaign is the same team Tamara has built around that experience, made up of specialists in their fields who are fluent in this industry and trained on the same framework she uses with retainer clients.
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That's why the emails we write don't sound like a freelancer's first attempt at beauty copy, the automations we build don't behave like a template dropped in off the shelf, and the systems we set up don't look like something rigged together for a coffee brand last week.
FREQUENTLY ASKED QUESTIONS
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