MS WESTIE

This brand came to us with a clear vision: she wanted to create a brand identity that felt unmistakably feminine, to attract the exact kind of clients she hoped would book into her West Melbourne photography studio. At her core, the founder is punk (bold, edgy, unafraid to push boundaries) but she also wanted the brand to remain approachable, warm, and open to everyone.

The studio already had a strong visual anchor: dramatic crimson curtains. Rather than fight against them, we leaned in — they became a hero motif, echoed in the colour palette through deep crimson alongside playful pinks, grounded neutrals and softened olive tones. The result was a palette that felt rich and glamorous, but never inaccessible.