ULTRACEUTICALS

Ultraceuticals needs no introduction — thirty years of Australian skincare science and a permanent place in treatment rooms across the country have done that already. But when they set out to reposition UltraMD, their medical-grade range for clinics, they didn't need another agency shooting content from the sidelines. They needed a marketing team inside the business.

So that's what we became. For over six months, Inside Industry has operated as Ultraceuticals' fractional CMO — embedded across ten workstreams, from strategy through to execution. We rebuilt the UltraMD positioning around a treatment-first protocol, rewrote the brand architecture and tone of voice, put a new pitch deck and selling toolkit into the hands of the BDM team, rewrote copy for 14 SKUs, mapped the channel strategy, built a three-tier ambassador and KOL program, brokered the LaserAid partnership, and designed a three-wave virtual launch to take it all to market.

The result? A professional brand that finally sells the way it treats: precise, credible, and impossible to ignore. Trade media took notice — you'll spot UltraMD on the cover of Pro Beauty this June.