What Salon Owners Want: Devices Edition

Every device brand in this industry has a view on how salon owners buy, and almost none of those views have been tested against what owners say when you ask them. What Salon Owners Want: Devices Edition is Inside Industry's research into how salon and clinic owners across Australia and New Zealand choose, buy and live with their treatment devices, built from owners walking us through the most recent device they brought into their business, from the first thought that it was worth looking into through to how the machine is performing today.
 
The report follows that purchase from start to finish across eight chapters, covering what sets a purchase in motion, how owners research and compare machines, what suppliers tell them and what they leave out, how the deal is done, what happens after the sale and who else has a say in the decision. Every chart sits alongside commentary that explains what the finding means for anyone selling devices into salons and clinics.
 
It closes with six practical implications for device suppliers and a guide to taking the findings into your sales process, your outreach, your post-purchase onboarding and the meetings where selling decisions are made. Alongside them sits a section of owners' own words, quoted exactly as they wrote them with every supplier name redacted.
 
The report is written for device brands, distributors and their sales and education teams, and for anyone who needs to understand how owners decide before they walk into the room. If you would like the findings presented to your team, Tamara can join your national sales meeting, board presentation, internal WIP meeting or distributor education conference as a guest speaker.
 
If you expect to read more than one of our reports this year, a subscription to Inside Industry Intelligence includes this report along with every other report we publish and every members-only Intelligence article, for $1,000 a year.
 
Info section: Format and use
A 41-page PDF in A4 landscape, ready to download as soon as your purchase is complete. The report is licensed for use within your own business, which includes presenting the findings to your team and your board, but please don't share the file outside your business or republish it.