The 2027 Professional Beauty & Aesthetic Industry Trend Report

Six macro forces and nine trends shaping professional beauty and aesthetics in 2027, each carried through to 2030 and written to be read directly against the 2026 edition, with what clinics, brands and distributors should do about every one.

macro forces shaping 2027

trends, each with a 2027 call

2030

a projection for every trend

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THREE FINDINGS FROM THE REPORT

1,000,000+

8 of 9

A$12.5bn

Australians were dispensed a GLP-1 weight-loss medicine in the year to May 2026 (IQVIA).

trends in this edition are driven or shaped by the GLP-1 force, more than any other.

is still being spent across the market, and it is moving toward wellness, longevity, product and membership.

INSIDE INDUSTRY

The 2027 Professional Beauty & Aesthetic Industry Trend Report

November 2026

WHAT'S INSIDE

SIX MACRO FORCES AND NINE TRENDS, CALLED FOR 2027

Every figure carries its source and date, and the report shows which forces feed which trends, with GLP-1 reaching eight of the nine.

The six macro forces, from regeneration to the return of the room

Why the GLP-1 client is now the default client

Nine trends, from scar care becoming a category to peptides moving from serum to syringe

The 2027 call and a 2030 projection for every trend

What clinics, brands, and educators and distributors should do about each one in 2027

PUT IT TO WORK

WHERE THIS REPORT EARNS ITS PLACE

YEAR-AHEAD PLANNING

Decide which trends your brand will lead on and which it will leave alone, then budget against the 2030 projections.

CONSULTATION AND EDUCATION

Bring the GLP-1 client into your consultation forms and your 2027 education calendar before the year starts.

FIELD TEAM BRIEFINGS

Give your BDMs a sourced view of where the market is heading to take into every account conversation.

BRING TAMARA INTO THE ROOM

HAVE THE FINDINGS PRESENTED TO YOUR TEAM

Tamara can join your national sales meeting, board presentation, internal WIP meeting or distributor education conference as a guest speaker, presenting the research and what it means for your brand.

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