Q1 2025 Professional Hair & Beauty Industry Report

A first-quarter 2025 read of the Australian professional hair and beauty industry, built on salon software data, showing how the year opened for salons and the brands that supply them.

booking and membership platforms behind the data

business types compared, commercial salons and solo traders

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THREE FINDINGS FROM THE REPORT

25.04%

44 to 49%

89%

retail-to-turnover was reached by solo traders at their best, ahead of commercial beauty salons at 22.95%.

of clients rebook at commercial salons, against 38% for solo traders.

of clients would consider extra purchases if their main treatment was prepaid through a membership.

INSIDE INDUSTRY

Q1 2025 Professional Hair & Beauty Industry Report

Q1 2025

WHAT'S INSIDE

THE NUMBERS YOUR ACCOUNTS LIVE BY

It is built on first-quarter booking and membership data from Phorest, Timely and Aglow Beauty Memberships, read alongside ABS, IBISWorld and Google Trends data.

Booking value and client spend

Retail-to-turnover ratios for commercial salons and solo traders

Rebooking and cancellation rates

How many new clients each business type brings in every quarter

How memberships are changing client spend, and what consumers are searching for

PUT IT TO WORK

WHERE THIS REPORT EARNS ITS PLACE

SALES AND BDM TEAMS

Know the numbers your accounts live by before you walk in, and tailor the conversation to the business in front of you.

RETAIL STRATEGY

Use the retail-to-turnover benchmarks to show stockists what good looks like and where your range can lift it.

PLANNING AND BUDGETING

Set your targets against real booking and client data rather than assumption.

BRING TAMARA INTO THE ROOM

HAVE THE FINDINGS PRESENTED TO YOUR TEAM

Tamara can join your national sales meeting, board presentation, internal WIP meeting or distributor education conference as a guest speaker, presenting the research and what it means for your brand.

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TAKE IT INTO YOUR NEXT SALES MEETING

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