The State of the Australian Professional Beauty Industry 2024

Inside Industry's first State of the Industry report, a deep dive into the numbers and buying behaviour that shaped Australian professional beauty through 2024.

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THREE FINDINGS FROM THE REPORT

$7B

36,600

27,311

is the approximate value of the Australian professional beauty market, with skincare continuing to lead.

beauty therapists work in Australia, with a median age of 33 and 58% working part-time.

beauty salon businesses operate across the country.

INSIDE INDUSTRY

The State of the Australian Professional Beauty Industry 2024

2024

WHAT'S INSIDE

THE NUMBERS BEHIND A AUD $7 BILLION MARKET

Produced independently from Jobs and Skills Australia, Roy Morgan, McKinsey, IBISWorld and Statista data.

The size and make-up of the Australian professional beauty market

The workforce behind it, from headcount to age and hours

The emerging trends reshaping demand, from devices to AI skin diagnostics

The gap between what clients want and what the industry can deliver

What it all means for B2B beauty brands

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