What Salon Owners Want: The Brands They Stock

Australian salon owners on the brands they stock, why they chose them, and the loyalty and support it takes for a brand to stay on their shelf.

350

salon, spa and clinic owners surveyed

1%+

of Australia's professional beauty businesses

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THREE FINDINGS FROM THE REPORT

44.4%

76.9%

71%

of owners stock three or more brands, as salons diversify to compete with the major retailers.

prefer brands to reach them by email, with Facebook stockist communities (59%) the strongest second channel.

named online training as an essential support tool, ahead of online ordering at 57%.

INSIDE INDUSTRY

What Salon Owners Want: The Brands They Stock

December 2024

WHAT'S INSIDE

WHAT IT TAKES TO STAY ON A SALON'S SHELF

An industry-first national survey of 350 salon, spa and clinic owners, which is more than 1% of the country's professional beauty businesses.

Brand stocking trends and the decline of exclusivity

Investment priorities, from loyalty programs to volume discounts

The training and business development support owners value

How owners want brands to communicate with them

The marketing collateral owners request most

PUT IT TO WORK

WHERE THIS REPORT EARNS ITS PLACE

STRATEGIC PLANNING SESSIONS

Align your offering with the needs and preferences of salon owners.

BOARD MEETINGS

Give stakeholders and executives a clear view of market trends and stockist needs.

LEADERSHIP TEAM TRAINING

Show your team what salon owners value most so they can sharpen their pitches and win more stockists.

BRING TAMARA INTO THE ROOM

HAVE THE FINDINGS PRESENTED TO YOUR TEAM

Tamara can join your national sales meeting, board presentation, internal WIP meeting or distributor education conference as a guest speaker, presenting the research and what it means for your brand.

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TAKE IT INTO YOUR NEXT SALES MEETING

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