Here's the thing
MOST AGENCIES DON'T SPEAK B2B
Most agencies will take your brief, run it through a generic consumer content playbook and hand you back a grid of pretty tiles that don't actually do anything for your brand, and that's not the kind of agency we are.
Inside Industry was built inside the professional hair and beauty industry rather than adjacent to it, which means we understand the difference between a stockist and a retailer, why your BDM's content matters as much as your brand page, and how to speak the language of your audience after eighteen years in the room.
That means your social strategy isn't adapted from a food brand or a pharmacy cosmetic range, it's built from scratch for the way our industry actually works.
The brands winning in our industry aren't the ones posting more, they're the ones posting with intent, and our work is to build the strategy that gets them there.
THREE THINGS YOU'LL FEEL
IN THE FIRST MONTH
Every brand we work with notices the same shifts early on,
not because the content is engaging (of course it is) but because the work itself is built with the industry in mind.
INDUSTRY-NATIVE STRATEGY
We don't need a 90-minute onboarding session to understand the market because we already live in it, which means the strategy we build is grounded in genuine industry knowledge rather than the results of a quick Google search.
CONTENT THAT CONVERTS
Every caption, reel and carousel we create carries a commercial objective behind it, because our role is to grow brand awareness, acquire stockists and build advocacy rather than simply fill a content calendar.
YOUR BRAND IS ALSO OURS
Through briefings, check-ins and strategy calls we embed ourselves in our brands' day-to-day work, which means the relationship feels like an extension of the team rather than another external agency on the books.
THE NUMBERS BEHIND THE WORK
WHERE OUR BRANDS SHOW UP
Each platform plays a different role in the funnel and a different role for the audience, so the strategy we build is platform-specific rather than one piece of content reformatted five ways.
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Feed, Reels, Stories and carousels working together to build awareness, drive education and put the brand in front of stockists, salon owners and educators every day. For most of our brands, this is the centre of the social strategy.
Often dismissed as the older sibling, but a critical layer for community and paid distribution. Long-form posts, salon owner groups and education content perform differently here, often with a more loyal and decision-ready audience that converts better than feed traffic suggests.
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The B2B channel where decision-makers actually engage with thoughtful content. Founder positioning, salon and spa owner reach, distribution partnership signals and the kind of professional discourse that rarely lives anywhere else, particularly important for brands selling into chains and groups.
TIKTOK
The discovery engine. Short-form education, trend-led content and the BDM and educator-driven posts that travel furthest with stylists, therapists and emerging professionals coming up through the industry, with a cultural reach the other platforms genuinely can't match.
The evergreen channel. Visual search and inspiration boards that keep working for the brand months and years after the original post goes live, particularly strong for salon design, technique-led content and the aesthetic categories that define professional beauty.
PICK THE LEVEL THAT FITS, AND SCALE WHEN THE TIME IS RIGHT
FOUNDATION
Price: $2200 p/month
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2 platforms
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3 social media posts per week
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3 reels per month
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3 content pillars to maintain brand consistency
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Monthly content calendar with captions and images
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Monthly analytics summary to track progress
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Light engagement
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Always on VM access to socials team
GROWTH
Price $3800 p/month
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2 platforms
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4 social media posts per week
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4 reels per month
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3–4 content pillars for more variety
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Monthly content calendar with captions and images
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Always on VM access to socials team
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Monthly Meeting
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Monthly analytics summary to track progress
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Moderate engagement
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Curation, copywriting and scheduling of content for agreed channnels
SCALE
Price $5500 p/month
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2 platforms
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5 social media posts per week
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4 reels per month
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4 content pillars for more variety
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Monthly content calendar with captions and images
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Always on VM access to socials team
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Monthly Meeting
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Monthly analytics summary to track progress
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Heavy engagement
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Paid ads strategy for agreed channels
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Curation, copywriting and set-up of paid campaigns for agreed channels
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Ongoing optimisation and monitoring
excludes ad spend
HOW WE GET STARTED
We don't run 47-page onboarding documents or six weeks of discovery,
and the way we actually get going is straightforward.
NEED SOMETHING SPECIFIC?
These can be added to any package or booked as standalone projects when only a particular piece of work is needed.
Content Shoot Day
3 hours of iphone shot video content that's planned, art-directed and delivered ready for social, with our team handling the shot list, creative direction and editing from start to finish.
$2,310 inc GST
Meta Ads Set & Forget
Meta ad setup for brands ready to put media spend behind their organic content, with strategy, creative and audience targeting handled in-house and ad spend managed transparently across the engagement.
One-off setup & campaign launch
$1,500 inc
Social Media Audit
A comprehensive review of the brand's current social presence covering what's working, what's not and exactly where to focus next, delivered as a strategy document the team can action immediately.
$1,200 inc GST
BUILT FOR...
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Founders of professional beauty brands who want their social presence to actually move the business rather than just look busy
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Brands ready to grow their stockist network and need social working strategically across multiple channels to support that growth
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In-house marketing leads who need a senior team alongside them rather than another junior agency manager
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Brands launching a new product or campaign and looking for a coordinated digital push across every channel that matters
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Brands whose social presence has stalled or plateaued and need a properly considered refresh rather than a content tweak
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Brands tired of paying for content that doesn't sound like them or speak meaningfully to their audience
BUILT BY
An industry-native team,
not a generalist agency.
Inside Industry was founded by Tamara Reid after nearly two decades inside the professional hair and beauty industry, spanning education, sales, brand marketing and strategic partnerships across every part of the channel.
The team behind every social engagement is the same team Tamara has built around that experience, made up of specialists in their fields who are fluent in this industry and trained on the same framework she uses with retainer clients.
That's why the captions we write don't sound like a freelancer's first attempt at beauty copy, the reels we produce don't read like a tech startup's brand video, and the strategy we build doesn't look like a deck someone made for a coffee brand last week.
FREQUENTLY ASKED QUESTIONS
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