WHEN
30 Nov & 1 Dec 2026
WHERE
Hotel Chadstone
ROOM SIZE
Eight Founders
HOURS
9:30am – 4pm
WHY THIS ROOM
The brand founders we work with already have something good in their hands. What they don't always have is twelve weeks to lift their head out of the day-to-day, work on the strategy that drives the next growth chapter, and sit in a room with operators who actually understand the professional channel.
So we've taken our 12-Week Strategic Consulting framework (the Awareness, Acquisition, and Advocacy pillars we typically move through with brands across three months) and condensed the whole thing into two days, in person, in one closed room of eight.
WHAT WE'LL WORK THROUGH
BRAND AUDIT
The Inside Industry brand audit, walked through together and applied to your own brand in real time — at your own table, as private as you want it
WHERE YOU NEED TO MOVE THE MOST
Where your growth is actually stuck (and what the data and the market say about why)
3 PILLAR FRAMEWORK
The Awareness, Acquisition, and Advocacy pillars in commercial depth
PLAN OF ACTION FOR 2027
A 90-day execution plan you write in the room and leave with on day two
YOUR HOST
GLOBAL BRAND-MARKETING EXPERT,
TAMARA REID
Tamara has spent close to two decades inside the professional hair and beauty channel across education, sales, brand marketing, and strategic partnerships. She founded Inside Industry to give global brands a real route to growth in the Australian professional channel, publishes the quarterly Inside Industry Reports, and speaks at the industry's biggest events on what's actually working for brand founders right now.
The 12-Week Strategic Consulting framework you'll work through across these two days is the same one she runs with brands across three-month engagements.
WHO THIS IS FOR
FOUNDERS READY FOR THEIR NEXT CHAPTER
01 — Brand founders in hair, beauty, skin, or aesthetics, selling into or building toward the professional channel
02 — Brands at or approaching seven figures, with a product or service worth investing behind
03 — Founders ready to step out of doing-it-all and into strategic leadership of their brand
04 — International brands considering Australian market entry, or local brands ready to expand within it
05 — Operators who learn faster in a room with peers than alone in a strategy deck
06 — This is not designed for pre-revenue founders or consumer-direct brands without a professional channel strategy
WHY THESE TWO DAYS ARE DIFFERENT
AN INSIDER ROOM, NOT GENERIC ADVICE
Most strategic advice for brand founders is generic, recycled from consumer marketing playbooks, or written by people who've never worked inside the professional channel. The Brand Intensive is the opposite.
It's a closed room of eight operators, run by an industry insider, against a framework built and refined across years of working with brands in this exact space. The conversations you'll have over these two days are the ones you can't have anywhere else, because the people in the room genuinely understand the channel you're selling into.
WHAT WE WILL COVER
Two days, three pillars, one plan
01 — The Inside Industry 15-pillar brand audit, guided step-by-step as you apply it to your own brand alongside Tamara
02 — Positioning, messaging, and the language that actually moves stockists
03 — Ideal customer profile work for the BDM, the salon owner, the clinic operator
04 — Awareness pillar deep-dive across content, PR, editorial, and visibility
05 — Translating brand identity into commercial assets your channel will use
THE OUTCOME
A clear, defensible articulation of what your brand stands for and how the professional channel should hear it.
DINNER
We close day one with dinner together at Pastore.
No agenda, no pressure — just good food, a glass of something, and the eight of you settling in as a room before we get into the commercial engine on day two.
01 — Stockist acquisition strategy and the sales enablement pack to support it
02 — Your first BDM or education hire: when you're actually ready, what to look for, and how to set them up to succeed
03 — KOL and educator partnerships that genuinely drive sell-through
04 — Referral and ambassador frameworks for long-term advocacy
05 — Your 90-day execution plan, written in the room
THE OUTCOME
A commercial plan to turn awareness into stockists, sales, and long-term advocates for your brand.
SIP & GSD
Day two wraps at 3pm with an hour to tie up any loose ends, ask the last questions, and lock your plan in over a drink — so you walk out the door done, not with a to-do list for the drive home.
WHAT YOU'LL WALK AWAY WITH
Five things in your hands
01 — Your own completed brand audit , worked through in the room and kept your own
02 — A 90-day execution plan tailored to your brand's stage and stockist strategy
03 — Frameworks for stockist acquisition, KOL strategy, and referral engines
04 — Peer challenge from seven other brand founders sitting in the same room as you
05 — Direct access to Tamara and the Inside Industry consulting method across both days
WHAT'S INCLUDED
EVERY DETAIL CONSIDERED
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Two days of facilitation — In-person strategic facilitation across both days at Hotel Chadstone, delivered by Tamara directly
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The full toolkit — Every framework, audit tool, and worksheet from the 12-week consulting program, yours to take home
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Catering across both days — Morning tea, lunch, and afternoon tea, curated to support focus across both full days
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Dinner at Pastore, night one — A shared dinner to close the first day, food and drinks included
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Sip & Get Shit Done — An hour on day two from 3pm to tie up loose ends and lock your plan in, drink in hand, before home time
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A founder-only room — Seven other considered operators in the same room as you, in the same growth phase
