Synergie

As Synergie Skin’s trusted strategic partner, we were engaged to lead the discovery and redesign of their B2B stockist loyalty program — a pivotal initiative aimed at strengthening relationships with professional clinics and aligning their wholesale experience with the brand’s fast-growing D2C model.

What We Delivered:

Stakeholder-Led Discovery Process:
Conducted in-depth interviews with key internal team members and VIP stockists to uncover friction points between the B2B and B2C customer journeys — particularly around loyalty benefits, promotional alignment, and digital sales support.

Framing the Problem:
Synthesised business history, channel evolution, and partner sentiment into a formal discovery document to guide decision-making. Mapped tensions between the consumer-facing program and professional clinic expectations, identifying opportunities for better equity, transparency, and collaboration.

Strategic Direction for Program Refresh:
Provided actionable recommendations on tiered benefits, co-op marketing allocations, stockist referral systems, and industry-standard loyalty models. Supported the brand in redefining what partnership looks like in the next era of their brand.