OnSundays

On Sundays came to Inside Industry with a brand built from the inside out — founder-made, clinic-rooted, and designed to serve the walls of Glo Skin rather than a market beyond them. The visual identity reflected where the brand had been born, not where it was capable of going.

The brief was clear: close the gap between the product's genuine quality and the way it was showing up in the world.
Inside Industry repositioned On Sundays for entry into the professional beauty market — locally, nationally, and with a clear line of sight to global. The refresh moved the brand from a clinic-adjacent Canva identity to a considered, commercially credible visual system built to hold its own on shelves, stockist portals, and trade floors alongside established professional skincare names.

The new identity is grounded in a deep botanical green, warmed by silk and lifted by dusty blue — a palette that speaks to nature, restraint, and quiet luxury without reaching for the spa clichés the category so often defaults to. Typography pairs the elegance of Arapey with the accessibility of Rethink Sans, reflecting the brand's core tension: evidence-based and naturopathic, rigorous yet deeply human.

The logomark, tagline (Where routine becomes ritual) and brand language were refined to carry the aspiration the founders had always held for On Sundays: that everyday skincare, done with intention and personalised by an expert hand, is its own form of opulence.

The result is a brand identity ready to open doors — to stockists, spas, clinics, and markets the original identity could never have reached.