Rachel Medlock Copywriting

This brand came to us wanting to reimagine their colour story. Their old palette of deep greens sat firmly in the spa and wellness lane, but it no longer reflected the energy of the copy they were creating or the clients they were attracting. It felt like time for a refresh.

Rachel herself wears a lot of denim and punctuates her style with bold pops of butter yellow and unapologetic red. It felt only natural to anchor the new identity in those lifestyle cues.

This new combination speaks of strength, boldness, and cultural sharpness—qualities that mirror Rachel’s work (and ultimately tone) as a copywriter.