Robyn McAlpine

Inside Industry partnered with Robyn McAlpine in a consulting capacity to bring structure, clarity, and strategic direction to her multifaceted brand ecosystem. With Robyn’s influence spanning across her personal brand as a key opinion leader, her clinic Skintifix, her educational platform Skinside Out Squad, and her non-profit Transforming Beauty, Inside Industry conducted a comprehensive brand audit to assess alignment, audience segmentation, and operational efficiencies.

Through a multi-phase strategy, Inside Industry defined the relationship between each business arm, creating a cohesive framework that unified branding, messaging, and customer journey touchpoints. A deep dive into revenue stream mapping identified growth opportunities and pricing strategies for memberships, retreats, and educational resources. Inside Industry also provided a systemised approach to branding and marketing, including the development of a content calendar and operational guidelines to ensure consistency across all platforms.

The consulting engagement culminated in a structured integration plan and a 6–12-month roadmap for execution, with hands-on support to implement branding updates, workflow adjustments, and marketing campaigns. The final stage involved training and onboarding to ensure Robyn and her team could sustain and build upon the newly aligned ecosystem effectively.

Outcome:
Profitable and sell-out customer event
Increase in sales