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In an industry as fast and fragmented as professional beauty, it's easy for business owners to feel like they’re flying blind. With little access to shared data or standardised expectations, many salons, clinics, and spas are left wondering: What does good really look like? Brigitte Benge of CREAM Solutions believes the answer lies in benchmarks, and she’s on a mission to make them mainstream. “Benchmarks aren’t just numbers. They’re a roadmap,” says Benge. “They give business owners clarity on where they’re excelling, where they’re leaking profit, and where they need to lift their standards.” In her newly released resource, The 9 Most Important Beauty Industry Benchmarks , Benge outlines the essential metrics every salon or clinic should be tracking: Wages Shouldn’t Exceed 30% of Revenue  – Anything above that and you're likely overstaffed or underproductive. Professional Product Costs Should Stay Under 20% of Treatment Price  – Factor in equipment, too. Retail Markup Should Be 100%  – That’s a 50% margin minimum. Aim for at Least 20% Net Profit  – That includes reinvestment into the business. Therapist Retail-to-Treatment Revenue Ratio Should Be 40:60  – Home care supports results and business growth. 70% Minimum Rebooking Rate  – Retention starts with results and client consistency. Strong Retention = 60% of New Clients Return in 1 Month, 80% of Existing in 2  – Anything less? Time to rethink your client journey. Appointment Bookings Should Be 80–85% Full at the Start of the Week  – Relying on last-minute bookings leaves too much to chance. Therapist Hourly Target Depends on Equipment Load  – Ranging from $170 to $250 per hour depending on clinic type. While these figures are vital, Benge is quick to point out that numbers mean little in isolation. “We need transparency across the industry. These benchmarks should be available to everyone (new business owners, team leaders, educators) so we’re all striving toward the same standards,” she explains. This call for clarity doesn’t just serve business owners. It creates consistency for employees who often move between workplaces with vastly different expectations. “If one therapist is expected to generate $250/hour and another $120/hour with no clear reasoning, we breed confusion and burnout,” Benge says. Standardising performance metrics can also reduce staff turnover, improve onboarding, and uplift the industry as a whole. How BDMs Can Use This Data in Salon Visits For Brand Business Development Managers (BDMs), these benchmarks aren’t just useful - they’re a goldmine. Incorporating them into salon visits can elevate the quality of conversation and increase the value a brand brings to its stockists - plus we know from this report , thats really what Salon Owners want when it comes to BDM visits. Here’s how BDMs can integrate benchmark education into their day-to-day work: Educate on the Numbers : Use these benchmarks as an entry point to discuss business health. Help salon owners understand where they stand and where improvements can be made - without judgment. Normalise Financial Conversations : Many salon owners feel awkward talking about money. By openly and regularly referencing benchmarks, BDMs can help break down stigma and encourage data-driven decision-making. Encourage Therapist Ownership : Use the 40:60 retail-to-treatment split or hourly production goals to empower therapists to track their own performance and understand their contribution to the business. Support Strategic Goal-Setting : If a business is falling below the 70% rebooking benchmark, that’s an opportunity to workshop scripts, customer journeys, or even introduce incentives. Position the Brand as a Growth Partner : By moving beyond product and into profitability, brands shift from being suppliers to trusted advisors - deepening stockist loyalty and long-term success. “Brand reps have such a unique opportunity,” says Benge. “They’re often the only consistent touchpoint a salon has with the outside world. Bringing education, structure, and support into those conversations can have a huge ripple effect.” Benge argues that these benchmarks aren’t about squeezing more from teams—they’re about creating sustainable, profitable businesses that deliver results for clients and financial security for owners. “I work with business owners every day who are pouring their hearts into their salons and still barely scraping by. With the right data, that can change,” she says. In an industry that’s been dominated by aesthetics and intuition, Benge’s push for numbers might feel clinical, but it’s necessary. When used correctly, benchmarks don’t just guide decisions, they unlock growth.

If you're a B2B professional and you're not showing up on LinkedIn, you're missing more than just a marketing opportunity — you're missing a seat at the table. LinkedIn is no longer just a digital CV. It’s where decisions are made, partnerships are formed, and industry influence is built. Whether you're aiming to position yourself as a thought leader, attract career opportunities, or nurture trust among industry peers, how you show up on LinkedIn matters. In the B2B world, your personal brand is your biggest asset. Your knowledge, experience, and perspective are what set you apart — and LinkedIn is the platform that allows you to share that with the world in a professional, strategic way. If you’re sitting quietly in the corner, watching others post, it’s time to reconsider. Visibility breeds opportunity. And in a crowded industry, staying silent is not a strategy. Saying that, before you post a single word, get clear on your objectives. Why are you showing up on LinkedIn? Is it to grow your personal profile? Support your company’s visibility? Build connections? Open doors for future roles? Your objectives will inform your content pillars  aka, the 2 - 4 themes you consistently talk about. For example: Industry insights or trends Behind-the-scenes of your role or day-to-day work Lessons learned or challenges faced Results from projects or client work These content pillars become your anchor, helping you avoid random, scattered posts and instead build a cohesive personal brand that’s relevant, strategic and aligned with your goals. Now that you’ve got your direction, it’s time to put it into action. Here’s how to show up with purpose and professionalism: 1. Thought Leadership Share your perspective on where the industry is heading. Challenge ideas. Start conversations. You don’t need to be loud, you just need to be clear. 2. Subject Matter Expert Content What do you know better than most? Share frameworks, tips, and insights from your expertise. This positions you as someone worth listening to — and learning from. 3. Real-World Stories and Examples People connect with people. Share stories from your day-to-day: a win, a mistake, a reflection. When you're relatable, you're memorable. 4. Traction and Proof Points Use metrics, client feedback, project outcomes or milestones to show that what you’re doing works. Proof builds trust. “But What If I Upset My Employer?” A common fear. The truth? You can  build your professional profile on LinkedIn without overstepping boundaries. Here’s how: Use your own stories and experiences. Share what you  did, what you  learned, and the outcomes you observed. Give credit where it’s due. If it was a team effort, say so. If a colleague’s insight inspired you, tag them. Authenticity and generosity always win. Be respectful and strategic. Remember, your employer benefits from your growing credibility too — when done right, your LinkedIn visibility uplifts both your personal and company brand. LinkedIn is not optional for today’s B2B professionals - it’s essential. But how you show up is just as important as showing up at all. Be clear on your purpose, develop content pillars, and share from a place of value. Show up with humility, insight, and a dash of boldness — and watch as opportunities start showing up for you in return.

In a bold move for the Australian workforce, last night the Albanese government announced in the 2024–25 Federal Budget that it will ban non-compete clauses  for workers earning up to $180,000. The ban will apply to an estimated 3 million Australians, including a significant portion of those employed in the professional hair and beauty industry. Non-compete clauses (once a standard feature in many employment contracts) have restricted salon employees from working for nearby competitors, starting their own businesses, or even serving former clients they’ve built relationships with. With one in five workers affected by such clauses, their removal represents a major shake-up to traditional employment protections, especially in our industry, an industry already known for high staff turnover and competition for skilled workers. The government’s rationale is clear: remove barriers to job mobility, encourage wage growth, and promote new business creation. For the professional hair and beauty space, this policy shift may usher in a new era of empowerment - but also intensify the war for talent and client retention. “Even if the worker moved across town, a non-compete clause could typically prevent them taking or ‘poaching’ any clients they developed a relationship with.” – ABC News, May 2024 How This Will Affect the Professional Hair & Beauty Industry Here’s what the ban means in practice: Increased Staff Mobility : Employees will have the freedom to move between salons or start solo businesses without the fear of being sued or penalised — giving more power back to the workforce. Greater Risk of Client Loss : Salons will no longer be able to enforce protections that stop staff from taking loyal clients with them. Relationship-based businesses will need to rely on service quality and loyalty incentives, not legal clauses. Spike in Solo Operators & Home-Businesses : With non-compete clauses gone and barriers to entry remaining low, expect more stylists and therapists to set up home-based, mobile or boutique studios. Pressure on Retention Strategies : Retaining top-performing staff will become more about culture, flexibility, career progression and pay, rather than contractual obligation. The Industry Was Already Shifting Even before this announcement, the professional hair and beauty landscape was navigating tight margins, rising wage pressure and fierce competition. The latest ATO and IBISWorld figures confirm what many owners already know: expenses are high, profits are lean, and the market is overcrowded. ATO Benchmarks for 2022–23 Annual Turnover Range ‘Total Expenses’ as % of Turnover Average Total Expenses $65,000 – $200,000 49% to 69% 59% $200,001 – $400,000 70% to 83% 76% More than $400,000 76% to 88% 82% These figures confirm that as turnover increases, so too do expense ratios - largely due to wage costs. According to IBISWorld, wages now account for nearly 59% of industry revenue , reflecting the heavy reliance on human touch and one-on-one service delivery. With owner investment sitting at just $0.06 for every $1 spent on wages, most salons aren’t structured for automation or scalability - making every employee departure more costly. Taking a birds eye view of the industry landscape, we can already see that; The industry is highly fragmented , with most salons independently owned and operated. There are low barriers to entry , minimal regulation, and little financial outlay needed to start — which encourages a high rate of new business launches. With the non-compete ban , this already-crowded market is likely to see a surge of new solo practitioners and boutique studios — increasing competition for clients and local market share. So, if you're a Salon Owner, you might be asking how do I survive this? Our hot take is to zoom in and focus on the following: ✔️ Retention, not restriction  — Create environments people don’t want to leave. ✔️ Client experience  — Your edge lies in how you serve, not just what you offer. ✔️ Niche offerings  — Generic services won’t hold up in a crowded, mobile market. ✔️ Smart brand building  — Those who own their brand presence will weather staff exits with less disruption. ✔️ Strategic partnerships  — Build collaborative ecosystems, not competitive silos. The removal of non-compete clauses is a major shift in employment law - and it won’t just affect contract templates. It will reshape how salons hire, train, retain and compete. While it offers new freedom for employees and future business owners, it also demands a more strategic, human-centred approach to leadership from salon owners. The industry is entering a new chapter — one where trust, culture, and innovation will define long-term success. Sources ABC News, 2024 Federal Budget Coverage ATO.gov.au , 2022–23 Small Business Benchmarks IBISWorld, Hairdressing and Beauty Services in Australia 2023

We've all had the in-house September budgeting conversation surrounding industry investment before - where, how and why do we show up within industry the following calendar year? You'll ask yourself; what events are happening, who can we sponsor, and where can we best spend our money to maximise awareness, drive advocacy and increase acquisiton. Sure, investing in event or award sponsorships can seem like a surefire way to attract new stockists or customers. But if you're banking on sponsorship activation alone to grow your brand, you may find yourself disappointed by the results. Here's why—and what you can do to make sponsorships work for your brand in 2025. 1. Sponsorship Alone Won’t Deliver New Stockists Many brands assume that simply sponsoring an event, awards night, or industry conference will result in a flood of new stockists. The reality? While these activations give your brand visibility, they rarely convert on their own. Your potential accounts need more than just to see your logo on a banner or product in a goodie bag—they need to understand your brand’s value proposition and connect with your product or service in a meaningful way. 2. "Sponsorship Doesn’t Work for Us” – Or Does It? When brands claim that "sponsorships don’t work for us," it's often because they haven't aligned the right strategy with their brand objectives. Not all sponsorship opportunities are created equal. For example, the industry segment or your ideal stockist might not be attending the events or engaging with the awards that you’re sponsoring, or (more likely) you may not be maximising your engagement during and after the event. Rather than dismissing sponsorships entirely, it's worth refining your approach to ensure you’re investing in the right opportunities. 3. Make Your Money Work: Pre & Post-Event Content is Key If you’re not creating content before and after the event, you’re missing out on crucial touch points to extend the life of your sponsorship. Pre-event content (such as social media posts, email campaigns, and PR) creates anticipation and awareness. Post-event content solidifies your presence and keeps you top of mind. Consider sharing behind-the-scenes insights, exclusive interviews, or testimonials from the event to reinforce your brand's impact. 4. Develop a Sponsorship Funnel Creating a sponsorship funnel is essential for turning event exposure into meaningful leads. Think of the event as the top of your funnel, where you generate interest. Next, ensure you have a solid strategy for collecting leads—whether that’s through giveaways, sign-ups, or direct conversations. Then, nurture those leads with targeted follow-up communications that guide them through the buying journey for the purpose of building brand trust. Without a structured funnel, your sponsorship investment can quickly lose momentum. 5. Build a Nurture Sequence for Event Attendees & Award Winners Finally, it's critical to have a structured nurture sequence for following up with event attendees or award winners. This outreach should feel personal, relevant, and timely. Whether you're sending a series of educational emails, offering exclusive deals, or hosting post-event extras, your goal is to keep your brand top of mind and build deeper connections with the people who matter aka prospective accounts. Don't let valuable contacts go cold—engage them consistently and with purpose. By aligning your sponsorship strategy with a clear, actionable plan that spans pre-event, event, and post-event activities, you can transform what might feel like a passive investment into a powerful business growth tool. Sponsorships aren’t a one-size-fits-all approach, so stop rinsing and repeating them and hoping for a different outcome. With the right mix of pre-event hype, post-event content, a well-designed sponsorship funnel, and a nurturing outreach strategy, you can make sponsorships a key driver for new stockists and business opportunities. Evaluate your current approach, refine your strategy, and make every sponsorship dollar work harder for your brand.

When Bali Body hit the shelves in Coles, it marked more than just a new business milestone—it was a testament to the power of a strong product, market awareness, and a smart content strategy. The rise of Bali Body as a major player in the retail beauty industry offers valuable lessons for other brands looking to expand and succeed. Here are three key takeaways from their journey: 1. Being First to Market with a Great Product While it might sound obvious, a great marketing strategy isn't enough, the product has to perform. Bali Body’s initial success stemmed from the fact that they introduced a high-quality product in a market that was ready for it. By offering a sun care and self-tanning solution with an aesthetic edge and natural ingredients, they positioned themselves as the go-to brand for tanned skin. They didn't just create a product—they created a lifestyle around self-tanning that appealed to the modern, beauty-conscious consumer. Being first to market with a great product gave Bali Body a competitive edge. For other brands, the lesson is clear: developing a standout product that meets a specific demand gives you a head start in building brand awareness and customer loyalty. Bali Body was able to carve out their niche by bringing something fresh to the table before others did, ensuring their product became a staple in consumers’ routines. 2. Listening to Customer Attitudes and (more importantly!) Noticing When They Change A critical part of Bali Body's continued success is their ability to listen to their customers and recognise when attitudes shift. In recent years, there’s been a noticeable change in how consumers approach self-tanning. It’s no longer just about looking good (in fact, the glamorisation of tanning has been cancelled); it’s about health, skin care, and making conscious tanning choices. Bali Body adapted to these changes customer changes by introducing products that cater to this new mindset. By keeping a pulse on their audience’s evolving preferences, they stayed ahead of the curve and ensured their offerings remained relevant. Bali Body listened and responded to shifting needs, developing products that were beneficial for the skin, without compromising on it's original product promise - something every brand should strive to do. 3. Flexibility in Content Strategy to Lean Into New Attitudes Being adaptable in your content strategy is just as important as offering a great product. Bali Body leaned into the wellness and skin-care-conscious shift by adjusting their marketing approach. They expanded beyond traditional self-tanning messaging to embrace content that highlights skin health, sustainability, and the overall benefits of their ingredients. By being flexible in their content strategy, they could pivot as needed, ensuring they spoke to their audience in a way that resonated with the new attitudes toward self-care and tanning. Brands can take a page from Bali Body's book by understanding that content strategies should not be rigid. Instead, they should evolve with customer needs and market trends to remain relevant. If they hasn't pivoted, you'd surely not be reading about them like you are today. Bali Body’s journey from a niche sun care brand to being stocked in Coles is an excellent example of how having a great product, listening to customers, and adapting your content strategy can drive long-term success. For brands looking to follow in their footsteps, these three elements—product innovation, customer awareness, and marketing flexibility—are key pillars to build upon. By adopting a similar approach, other businesses can carve out their own path to success in an ever-changing market.

The wellness wave is thriving, fueled by a blend of cultural shifts like the “soft girl era” and the rise of biohacking. The modern-day wellness movement isn’t simply a return to old trends; it's a reshaping of the entire industry. Several cultural movements are driving this renewed focus on wellness, and they’re shaping client expectations around beauty in unique ways. The “Soft Girl Era” on TikTok : A celebration of all things gentle, natural, and cozy, the “soft girl” aesthetic has flooded TikTok feeds, promoting an ideal of self-care that’s nurturing, slow, and therapeutic. As influencers embrace minimal makeup, glowy skin, and a calming approach to beauty, they’re inspiring a new generation to prioritise products and services that offer holistic care aka, wellness. This aesthetic encourages clients to see beauty treatments as a pathway to mental well-being, making wellness an appealing aspect of any beauty brand. The Rise of Biohacking : The biohacking trend has moved from niche to mainstream, with clients seeking ways to optimise their health and well-being through personalised beauty regimens, high-tech skincare tools, and wellness-driven routines. This movement has led to the popularity of treatments like LED therapy, cryotherapy, and lymphatic drainage, as consumers turn to science-based methods to improve their skin, enhance vitality, and reduce stress. These trends reflect a larger shift in consumer mentality—people are no longer only interested in aesthetic results; they want beauty and wellness to work hand-in-hand to support their health goals. How Beauty and Aesthetic Brands Can Capitalise on the Wellness Movement For beauty and aesthetic brands, this wellness resurgence represents an opportunity to evolve offerings, create deeper customer connections, and increase loyalty. Here are several ways brands can harness the power of wellness in today’s beauty landscape: Introduce “Soft Girl” Aligned Products and Services Clients inspired by the “soft girl” era are drawn to gentle, nourishing, and natural treatments. Brands can respond by developing products and services that focus on gentle, nurturing skincare, calming aesthetics, and natural ingredients. Think hydrating facials that promote a glow from within, body treatments with botanical ingredients, and soft-touch makeup that enhances rather than conceals. Building services that feel restorative and soothing taps into the emotional appeal of the soft girl trend, making clients feel like they’re prioritising their inner well-being. Embrace Biohacking with High-Tech, Wellness-Oriented Treatments Biohacking-friendly treatments like LED light therapy, microcurrent devices, and lymphatic massage are now highly sought-after in beauty clinics and spas. Beauty brands can capitalise by offering devices and tools that combine skincare with wellness, allowing clients to access the latest in tech-based beauty from the comfort of their homes or at the salon. Biohacking skincare routines with a science-backed foundation enhance the perception of effectiveness and innovation, appealing to consumers who are invested in wellness as a lifestyle. Position Products as Part of a Wellness Ritual Wellness-minded clients see beauty routines as sacred rituals. Brands can emphasise this aspect by designing products and services that integrate easily into a holistic self-care routine. Encourage the use of items in tandem—like a facial oil paired with a gua sha tool for a nightly ritual, or a soothing face mist with a meditation app partnership to create a moment of calm. Consider educational content that guides clients on creating beauty rituals at home, with a focus on mindfulness and self-care. By framing beauty products as tools for mental relaxation and rejuvenation, brands can deepen their connection with wellness-minded consumers. Leverage Social Media to Educate and Inspire Wellness With TikTok and Instagram driving the wellness conversation, brands can use these platforms to educate consumers about the wellness benefits of their products and treatments. Offer “how-to” videos, guided wellness routines, and tips on incorporating beauty into a wellness-focused lifestyle. Engage with trends like “soft girl skincare” or “biohacking beauty” through content that resonates with wellness-seeking consumers. By joining the conversation on these platforms, brands can build credibility and position themselves as leaders in the wellness-beauty space. Integrate Natural, Therapeutic Ingredients in Product Development Wellness-focused clients are increasingly aware of ingredients and seek products that promote health and environmental consciousness. Brands can cater to this demand by highlighting therapeutic, naturally sourced ingredients like adaptogens, botanicals, and anti-inflammatory compounds. Products that use clean, plant-based, or sustainably sourced ingredients help build trust with consumers who prioritise wellness. Consider launching products that include calming agents like chamomile, lavender, or CBD to support a calming ritual. Create High-Value Services that Prioritize Restorative Wellness The demand for wellness-oriented beauty services opens up opportunities for brands to create high-value, high-impact treatments that address stress, balance, and rejuvenation. Offerings like lymphatic drainage massages, hydration-boosting facials, and detox treatments speak to clients seeking balance and restoration. By positioning these services as not just beauty treatments but wellness necessities, brands can attract clients willing to invest in their self-care and health. 7. Promote Customisable Products and Experiences Biohackers and wellness enthusiasts alike value personalisation, seeing it as key to optimising their results. Brands can capitalise on this by offering customisable skincare products, targeted treatments, or even personalised devices. Personalised skincare, such as serums tailored to individual needs or DIY mask kits that allow for ingredient selection, can be appealing to wellness-conscious consumers. The opportunity to personalise products creates a feeling of ownership and connection to the brand. The resurgence of wellness in the beauty industry is more than a trend; it’s a reflection of our clients (and therefor, stockists!) evolving priorities. They are seeking out brands that understand their desire for holistic health, personal growth, and a sense of calm amidst a fast-paced world. By integrating wellness into products, treatments, and brand identity, beauty businesses have the potential to resonate deeply with consumers, providing more than just aesthetic benefits—delivering experiences that support the mind, body, and soul. As we welcome wellness back to the professional beauty industry, brands that embrace these insights will not only stay relevant but will become essential in helping clients look and feel their best, inside and out.

In today’s fast-paced industry landscape, brands need to look beyond traditional approaches to stay relevant, stand out, and foster lasting relationships with stockists, who naturally shape client demand. Interestingly, some of the best strategies are right next door, found in the worlds of hairdressing and fashion. Industries that embrace collaboration, innovative revenue streams, and the power of brand ambassadors are proving to be rich sources of inspiration. Let’s explore some compelling examples and see what beauty brands can learn from these trailblazers. 1. Diversified Revenue Streams: Learning from Kim Haberley’s Instagram Subscription Model In an industry where influencers and educators often share quick tips for free, Kim Haberley has taken a savvy approach by launching an Instagram subscription service. She provides her followers with in-depth, practical education and exclusive insights that go beyond the basics, making expert knowledge accessible in a low-barrier format. For beauty brands, creatives or educators, this model presents a unique opportunity: imagine brand-exclusive subscription content featuring step-by-step guides, expert-led masterclasses, or exclusive tutorials available only to loyal subscribers. A subscription model not only monetises educational content but also builds a dedicated community eager to learn more about products, techniques, and industry insights directly from the source. 2. Brand Ambassadorship: Taking Cues from O&M’s Global Programme Australian haircare brand O&M ( Original & Mineral ) sets a high standard with its global ambassador programme, featuring over 120 ambassadors from around the world. By curating a diverse team of professionals with varied styles and aesthetics, O&M reflects the global nature of the beauty community and brings authentic representation to its brand. This initiative shows that connecting with a global audience through brand ambassadors can create a broader awareness and appeal. Beauty brands can benefit from sourcing brand ambassadors beyond just high-profile influencers from a D2C perspective, rather think beauty professionals for B2B advocacy and acquisition purposes. This approach makes the brand feel inclusive, locally relevant, and credible. 3. Cross-Industry Collaborations: The Case of Go-To Skincare and Alemais Go-To Skincare ’s frequent partnerships with fashion label Alemais are an excellent example of the magic that happens when beauty meets fashion. Their collaborations not only highlight the synergy between beauty and style but also captivate audiences from both sectors, allowing each brand to broaden its reach. This cross-industry collaboration strategy is ripe for beauty brands looking to expand into lifestyle territories. By aligning with like-minded brands in fashion, wellness, or even technology, beauty companies can develop product bundles, limited-edition collections, or exclusive campaigns that appeal to consumers looking for more holistic lifestyle experiences. If beauty brands want to stay competitive and innovative, they need to look outside the industry’s “bubble.” By taking cues from hairdressing and fashion, beauty brands can enhance their reach, build stronger communities, and create meaningful connections. Whether through paid subscription models, global ambassadorships, or strategic brand partnerships, looking beyond the usual industry boundaries opens the door to fresh ideas that can reshape how beauty brands engage, grow, and thrive in today’s market.

As more female clients are becoming aware of their movement through menopause, the demand for skincare tailored to peri- and post-menopausal skin has surged demand from Skin Therapists. This rapid trend focuses on addressing the unique needs of the skin during this transition, characterised by a natural decline in oestrogen, which can lead to dryness, reduced elasticity, sensitivity, amongst a myriad of others. Skincare brands and professionals are now attuned to these needs, developing products and strategies that empower women to embrace the changes in their skin with confidence and care. Key players like Evidence Skincare (ESK) and Emepelle are at the forefront of this movement, with industry leaders like Chiza Westcarr , setting the stage for holistic support through initiatives like her upcoming conference, Thriving Through Menopause . Two standout brands are leading the charge with advanced, scientifically formulated skincare for menopausal and peri-menopausal women. Evidence Skincare (ESK) has become a brand to watch due to its commitment to science-backed solutions. The brand’s formulations are designed to enhance skin health and resilience by addressing the hormonal shifts that come with menopause. ESK is particularly known for its focus on delivering active ingredients that support collagen production and skin hydration, which tend to decrease as oestrogen levels drop. Their products incorporate key ingredients like vitamin A (retinoids) and peptides, targeting skin elasticity and reducing visible signs of ageing. Emepelle , another leading brand, is the first skincare line specifically formulated with MEP Technology®, a unique approach that safely mimics the effects of oestrogen on the skin without hormonal involvement. This technology is a game-changer for menopausal skin, stimulating collagen production and providing hydration, reducing wrinkles, and restoring luminosity. Emepelle’s highly specialised formulas have received praise from skin therapists and clients alike, making it a preferred choice for women navigating skin changes brought on by hormonal fluctuations. While innovative products like those from ESK and Emepelle are essential, industry leaders also recognise the importance of education and awareness in managing skin changes through menopause. No doubt you're already familiar with Chiza Westcarr , a trailblazing figure in the skincare and wellness space, is pioneering this conversation with her upcoming symposium, Thriving Through Menopause . The event will delve into the science of menopausal skin health and offer insights into holistic solutions for skincare, wellness, and overall empowerment for treating practitioners. Westcarr’s symposium aims to equip skincare professionals with the knowledge needed to support their clients as they go through menopause, discussing everything from ingredient choices to lifestyle recommendations. By integrating skincare and wellness education, Westcarr encourages a balanced approach that reflects the needs of mature women’s skin. As demand for peri- and menopausal skincare grows, brands and professionals are working together to ensure clients can access products and knowledge that support them through these natural life changes. With brands like ESK and Emepelle setting new standards in menopausal skincare and advocates like Chiza Westcarr creating spaces for education and awareness, the industry is witnessing a transformative shift. The professional beauty community is now empowered to help clients feel confident and radiant at every stage of life. This trend signals a new era for beauty, where age inclusivity and evidence-based solutions take centre stage, enabling professionals to meet the unique needs of an ageing population and cater to a growing market that values skincare aligned with every life phase.

In a landscape where clients and professionals alike are increasingly seeking high-quality, results-driven skincare, Guiya Minerals has emerged as a brand to watch. Their entry into the professional beauty industry has been carefully crafted, with a focus on filling a vital gap in the market. By offering comprehensive stockist support, tailored education and training, and affordable opening orders, Guiya Minerals is setting new standards for accessibility and performance in the professional makeup space. Purposeful Products It's not enough to tick the boxes of what a salon owner wants, but too, your product has to be great. Guiya Minerals has recognised a key opportunity within the professional skincare sector: the need for mineral-based products that deliver both skincare benefits and cosmetic results without compromising quality or sustainability. Their range of mineral-rich, skin-friendly formulations is crafted to suit the demands of professionals and clients who prioritise health-conscious, high-performance products. This unique positioning not only satisfies a growing client demand but also gives salons and spas a competitive edge with products that align with today’s values. Supporting Stockists Guiya Minerals understands that successful product integration goes beyond a sale; it’s about building lasting partnerships. Their commitment to stockist support includes personalised onboarding, marketing resources, and tips to help professionals maximise product impact. Often salons are signed up, provided an opening order and left to their own devices, lucky to hear from the brand again - unless they're a big spender. This alternative hands-on approach allows Guiya’s partners to feel fully supported, making it easier to introduce clients to a new product line with confidence and ease. Stockists can rest assured knowing they have a brand partner invested in their success. Education and Training One of Guiya Minerals' standout qualities is its dedication to education. Recognising that knowledge is power in the beauty industry, Guiya provides in-depth training programs designed to give professionals a deeper understanding of the science behind each product - with on the road educators in each state. This training covers essential topics such as product ingredients, application techniques, and customisation for various skin types, empowering practitioners to deliver an exceptional client experience. Through ongoing education, Guiya is creating a network of knowledgeable professionals who are not just advocates but experts in their field. Affordable Opening Orders The biggest bug bare for salon owners is being able to afford an opening parcel. Starting with a new product line often comes with financial hurdles, but Guiya Minerals has designed its opening orders to be accessible, allowing even small businesses to invest without straining their budgets. These affordable entry points mean that more salons can provide their clients with premium mineral makeup, bringing high-quality, effective products into a broader range of settings. For Guiya, accessibility is key; their mission is to make luxury mineral skincare available to everyone. On Entering The Market Guiya Minerals' entry into the professional beauty industry reflects a thoughtful and strategic approach that prioritises long-term relationships with stockists, ongoing education, and inclusive pricing. With a brand philosophy centered on integrity, accessibility, and excellence, Guiya Minerals is poised to become a mainstay in salons, spas, and wellness centers nationwide. As the industry embraces Guiya’s products, it’s clear that this market entry is a recipe for success, and brands considering expanding in the market should follow suit to mimic their success.

Bee Czarnota, Founder of the BEETOX Method™, a groundbreaking approach to lymphatic drainage and holistic body care, is thrilled to announce the launch of its highly anticipated Professional Therapist Training program. Designed for industry professionals looking to deepen their expertise and offer advanced, scientifically backed treatments, this program promises to redefine standards in the field of lymphatic therapy. The Professional Therapist Training is a comprehensive course that blends scientific theory and hands-on practice, with an in-depth understanding of holistic health. Developed by Bee Czarnota, the founder and expert in the field of lymphatic massage, this training encompasses a unique approach rooted in extensive research, clinical experience, and expertise from Bee herself. “It is truly humbling to launch The Professional Lymphatic Training Academy, a journey that began over 20 years ago when I was first introduced to the incredible power of the lymphatic system,” said Bee Czarnota, Founder of The BEETOX Method™. “Along the way, I’ve taken many different paths, but this moment brings it all together as I’ve created a method that has not only transformed lives, but has also brought me immense personal satisfaction. My experiences in beauty, fitness, and a lifelong pursuit of wellness have culminated in this training programme, and I am beyond excited to share this transformative modality with other business owners. I look forward to showing them how harnessing the power of wellness can revolutionise beauty practices and ultimately create raving fans in a space that is undoubtedly the future of beauty as we know it.” The Professional Lymphatic Training Academy training program focuses on the theoretical understanding of the lymphatic system, as well as practical learning of muscle sculpting and lifting, and providing practitioners with a holistic approach that incorporates a distinctive blend of lymphatic drainage methods proven to deliver results. Students complete the varying classes with a certification that allows practitioners to provide lymphatics as a service. Enrollment for the Professional Therapist Training is now open, with limited spots available. Practitioners interested in elevating their practice and offering a premium service to their clients can visit The BEETOX Method™'s website for more details and registration information.

As we approach the tail end of 2024, the Australian professional beauty industry stands at the crossroads of tradition and innovation, with a market value of approximately AUD 7 billion . Skincare continues to reign supreme, but emerging trends, technological advancements, and shifts in consumer behaviour are shaping the future of this vibrant sector. Based on a comprehensive report from Inside Industry , here’s an in-depth look at the current state of the Australian beauty industry and where it's headed. Industry Landscape & Market Size The beauty and personal care market in Australia is a powerhouse, driven by an increasing focus on self-care and wellness. Skincare, in particular, dominates the landscape, as brands invest in solutions that combine clinical efficacy with luxurious pampering. The market is expected to grow at a steady rate of 4-5% annually over the next five years. Key revenue streams in the professional beauty sector include hair removal, nail care services, and non-clinical massage therapies. Beauty salons are flourishing with more than twenty-seven thousand businesses in operation collectively generating revenues in the billions Employment in the industry is predominantly female, with 98% of beauty therapists identifying as women. The workforce is relatively young, with a median age of 33, and a high proportion of part-time employees (58%), indicating flexibility in the industry’s employment patterns. Emerging Trends Shaping the Future The demand for holistic treatments is on the rise. Clients are now looking beyond superficial beauty and embracing treatments that cater to both aesthetics and well-being. Lymphatic drainage, facial massage, and body sculpting are becoming increasingly popular as clients prioritise not just appearance, but also long-term health and wellness. Technological integration is also making waves. Advanced aesthetic devices, such as LED therapy, radiofrequency, and microcurrent tools, are growing in popularity. Both at-home and in-clinic devices are seeing increased demand as they offer versatile treatment options for both beauty professionals and clients. Brands that offer multifunctional devices are thriving, as they appeal to both professional services and retail sectors. Another significant trend is the shift towards clean and sustainable beauty. Eco-friendly packaging, cruelty-free products, and organic ingredients are no longer niche but mainstream demands, especially among millennial and Gen Z consumers. These demographics are seeking transparency, ethical practices, and environmentally conscious brands, which has prompted a surge in sustainable products. Additionally, niche markets like sexual wellness and tween skincare are gaining traction. As mainstream department stores begin to stock products that cater to these segments, beauty brands are presented with unique opportunities to innovate and capitalise on these growing areas. Opportunities for Growth Personalisation and customisation are key drivers of growth. Consumers are more educated and informed about their skincare choices than ever before, with many demanding bespoke treatments tailored to their specific skin types and concerns. Brands that incorporate skin analysis technology and offer personalised solutions are well-positioned to capture market share. The integration of retail and professional services is another area brimming with opportunity. Salons and clinics that offer retail products alongside their treatments build deeper trust with clients and create an all-encompassing skincare experience. Brands that embrace omnichannel strategies—ensuring that products are available both in-clinic and online—are more likely to thrive in this competitive landscape Education is becoming increasingly valuable in the beauty industry. With more clients seeking expertise and professional insight into their treatments, salons and brands that invest in continuous learning, whether through webinars, masterclasses, or in-house training, stand out as thought leaders. Offering educational content not only builds trust with consumers but also establishes loyalty. There is also untapped potential in regional markets. While metropolitan areas such as Sydney, Melbourne, and Brisbane continue to show strong demand for professional skincare treatments, regional Australia is following suit. Brands that are not yet stocked in regional areas should consider expanding their reach as these markets present growth opportunities Key Industry Players and Market Gaps Several prominent brands and manufacturers are shaping the professional beauty landscape in Australia. Skincare brands like Dermalogica, O Cosmedics, and Ultraceuticals are leading the charge, known for their comprehensive marketing and educational support. Aesthetic device manufacturers such as Cynosure, Cutera, and Candela are providing salons with cutting-edge technology to meet the growing demand for non-invasive treatments. Despite the robust growth, gaps remain in the market. There is a growing need for products and treatments that cater to diverse skin tones and types, which is currently underrepresented. Brands that develop inclusive solutions will have the opportunity to capture a broader audience. At-home treatments are another area where innovation is needed. With more consumers seeking professional-grade treatments they can perform at home, brands that offer easy-to-use, effective devices are likely to see strong demand. Sustainability is not just a consumer trend but an operational necessity Brands that adopt eco-friendly practices in their clinics, such as using low-energy devices or biodegradable materials, will attract environmentally conscious salon owners and consumers. The Australian professional beauty industry is evolving rapidly, with a strong focus on innovation, sustainability, and personalisation. Brands that embrace these trends, invest in education, and tap into both metropolitan and regional markets are set to succeed. As the industry continues to grow, those that stay true to their vision while adapting to consumer demands will lead the way in shaping the future of beauty in Australia. This dynamic environment presents endless opportunities for brands and professionals to innovate, grow, and build lasting connections with their customers in 2024 and beyond.

What does the average beauty therapist, clinic owner, or dermal clinician really  earn? If you've ever wondered how your income compares to others in the industry, you're not alone. A recent thread in The ABIC Community sparked a wave of transparency, as dozens of professionals anonymously shared their earnings, roles, and realities - from solo traders to seven-figure clinic owners. We’ve analysed the comments, pulled out the common themes, and unpacked the insights to reveal what’s actually  happening behind the curtain of the professional beauty and skin industry. Solo vs Team: Is Bigger Always Better? There was a clear trend across the board: solo operators are often earning more, with less stress, than clinic owners managing a team. A sole trader  offering skin and waxing services reported a take-home of $180K in just 8 months, working 25–40 hours per week in Victoria. A home clinic owner  in Perth with a fully booked schedule had a turnover of $138K, but only took home $43K due to overwhelming expenses. A solo brow tattooist  shared an annual personal income of $180–200K, with a business turnover between $400–600K. Meanwhile, clinic owners with staff reported: $35K per clinic  in personal income (from multiple sites) $85K salary  while managing admin, social media and floor work A wide range of stress levels and varying opinions on whether scaling was worth it One of the clearest insights? The biggest barrier  to a business owner taking home a higher salary is often the team they employ . More often than not in this industry, business owners are hustling to afford their team’s predictable, steady income, while the owner takes what’s left - after wages, rent, stock, admin and tax are paid. And while a business owner's lifestyle of ‘popping in and out of the salon’ between errands with a fresh blow-wave might look  glamorous from the outside, paying yourself last isn’t nearly as luxe as it seems . Even casual employees (who may be earning $35–$40 an hour) can end up with more consistent income than the person signing their payslips. Injectables = Income The most consistently high-paying roles were those involving injectables or advanced dermal treatments . A nurse/clinic owner earning $200K annually  split her services 50/50 between injectables and dermal work Another member noted it was “nearly impossible” to earn that kind of income from beauty or laser alone So why is injectables such a profitable service? High per-service pricing : Injectable treatments often start from $300–$600, reaching well into the thousands depending on volume and complexity Repeat clients : Clients typically return every 3–6 months for top-ups or ongoing results-based care Time efficiency : Compared to hour-long facials or body treatments, injectables can be delivered in a short timeframe with higher returns per appointment Perceived value : Clients associate injectables with advanced, clinical outcomes - and are often more willing to invest regularly If you're seeking higher income potential, upskilling or renting a room for advanced skin services (particularly injectables) appears to be the most direct path. Education & Employment: Predictable, But Capped Those in employed positions within education or government roles shared: $96K  as a government-employed beauty educator, with 12 weeks of annual leave $70K base + $45K commission  working in course sales for a private education provider Within the education space, it’s worth distinguishing between different types of educators: Type Examples Overview Independent Educator Skin Education International, ASH’d, Melbourne Lashes Educators delivering short courses or certifications either online or in-person. These professionals set their own pricing and often enjoy more flexibility, but carry marketing and delivery responsibilities. Institutional Educator TAFE, Elly Lukas, The French Beauty Academy Work within a government-supported or private registered training organisation delivering nationally recognised qualifications. Generally salaried with capped income and fixed hours. Brand/Company Educator INSKIN Cosmedics, Professional Beauty Solutions Educators linked to product suppliers or distributors, combining education with sales, business development, or client support. Some roles have sales targets or KPIs. Each avenue has its pros and limitations - from freedom and earning potential to structure, stability, and overheads. The Expense Elephant in the Room A major recurring theme was the confusion between turnover and profit . One clinic owner shared an income of $43K from a $138K turnover , sparking this response: “Something doesn’t add up… you need to look at where your money goes.” Fellow professionals advised: Raising prices Auditing profitability per service Understanding your margin—including your wage More commentary from the thread included: “If you’re not at 60–70%, you need to up your prices.” “Put your prices up girl! I do it all the time. No one blinks an eye.” Profit isn’t just about having clients. It’s about charging appropriately, managing overheads, and reviewing your numbers - regularly. So, What’s the Real  Benchmark? Here’s a simplified (if you can call it that!) snapshot from the thread: Role Structure Reported Income Solo Skin/Waxing (VIC) Sole trader $180K in 8 months Clinic Owner with Injectables Owner $200K annually Brow Studio Owner (Team) Owner $180K–$200K annually Home Clinic Owner Solo $43K from $138K turnover Government Educator (TAFE) Employee $96K + 12 weeks leave Course Consultant (Private) Employee $115K (base + commission) Clinic Owner (not on floor) Owner $35K per clinic Senior Skin Therapist Employee $100K Dermal Clinician Employee $90K gross @ $45/hour Clinic Manager / Owner (hybrid) Owner + worker $85K Sole Trader (Rural Victoria) Solo $70K after tax Salon Owner + Therapist Owner + worker $6K/month after tax But it’s not just individual insights that matter - accurate industry-wide data relies on proper classification . That’s why there had been so much discussion in 2024 around the ANZSCO Classification  (Australian and New Zealand Standard Classification of Occupations) and OSCA (Occupational Skills Classification of Australia)  which now officially replaces ANZSCO for use in Australia. This marks a pivotal step forward in how we record, recognise, and benchmark the professions that make up our industry. The importance of correctly classifying your title  cannot be overstated. Using standardised, nationally recognised job titles supports: Accurate salary and income benchmarking Workforce and skills tracking Government support, training initiatives and immigration data Recognition within broader healthcare and education frameworks A Dermal-Specific Example: Advocacy in Action One of the strongest examples of this in action comes from the Australian Society of Dermal Clinicians (ASDC) . In the lead-up to the 2021 census, the ASDC encouraged its members to consistently self-identify using only one of two titles : Dermal Therapist  or Dermal Clinician . By doing this across their membership base and through formal census submissions, they created a cohesive, trackable data set. As a direct result of that advocacy, "Dermal Therapist" was formally recognised as an occupation on 6 December 2024 - a major milestone that shows just how powerful aligned language and accurate classification can be. Why this matters for our industry: Right now, our industry suffers from inconsistent role titles, which equates to inconsistent salary and income, as you can see from the fluctuation in figures above. Everyone from facialists to dermal therapists, clinic coordinators to brow technicians is self-naming and charging what they think is relative to their title, experience and certification. Without using clear, standardised titles recognised by OSCA (or self regulating - an entire kettle of fish in and of itself), we make it incredibly difficult to: Accurately benchmark salaries Track industry growth Strengthen government recognition and funding pathways Advocate for better wages, training support or policy change If we want stronger data and a better understanding of what is normal for our industry salary-wise, we need to start using the correct occupational classifications - and stop reinventing the wheel with vague or inconsistent titles…then we need to speak the same industry language , because if it's confusing us, no wonder the government look at us and their heads spin!