Murads' RND Meets The Industry Where It's At

When it comes to research and development in the professional skincare industry, few brands have earned their stripes quite like Murad. With decades of clinical heritage and a commitment to science-first innovation, Murad continues to shape the future of skincare with formulas that blend efficacy, integrity, and skin respect. Their latest innovation, the Retinal ReSculpt Body Treatment, lands at a powerful intersection in the global wellness economy: where fitness, beauty, and body confidence collide.

Described as “like a HIIT workout meets shapewear,” this clinic-grade body treatment is designed to visibly lift, firm, and smooth sagging, crepey skin - meeting a growing demand for performance-driven body care that aligns with consumers’ health and wellness goals. According to the Global Wellness Institute, the physical activity sector reached $1,059.7 billion in 2023, growing steadily alongside personal care and beauty, which surpassed $1.2 trillion. Together, these figures point to a consumer shift: beauty is no longer siloed. It’s part of a broader pursuit of vitality, wellbeing, and self-empowerment.

Murad’s approach mirrors this evolution. “We’re seeing the rise of biohacking beauty - skincare that doesn’t just pamper, but performs,” says Katy Bacon, Global Head of Sales and Education at Murad. “This isn’t fluff. It’s clinical body care that’s results-driven, and designed to elevate your routine like a well-structured workout plan.”

By integrating encapsulated retinal with peptides and barrier-supportive actives, the Retinal ReSculpt Body Treatment reflects Murad’s commitment to forward-thinking formulations that respect the skin - while delivering results that speak the language of modern wellness.

Between 2024 and 2025, Murad has doubled down on innovation, releasing a series of clinically inspired formulas designed to address advanced skin concerns with next-level delivery systems and proven actives.

“We’re seeing the rise of biohacking beauty - skincare that doesn’t just pamper, but performs,” - Katy Bacon, Global Head of Sales and Education

At the heart of many of these formulations is Murad’s signature encapsulated retinal technology, a highly stabilised, fast-converting form of vitamin A. “It’s like time travel for your skin,” explains Bacon. “Our advanced delivery system helps convert retinal into retinoic acid (the biologically active form of vitamin A) within the skin itself, where renewal actually occurs. This not only boosts performance but helps avoid the irritation so often associated with topical retinoids.”

This innovation powers a number of Murad’s latest launches:

• Retinal ReSculpt Eye Treatment – Targeting the delicate eye area with retinal, firming peptides, and oat lipids to deliver visible lift and firmness without irritation.

• Cellular Hydration Repair Serum – A barrier-rebuilding serum formulated with a triple-action complex for cellular-level hydration and barrier restoration.

• Cellular Hydration Repair Mask – A rich overnight treatment used to calm, replenish, and rebalance the skin barrier post-clinical treatments.

• Retinal ReSculpt Body Treatment – The body’s answer to Murad’s most transformative technology, offering firming, textural refinement, and visible improvement to cellulite and stretch marks.

  
  

Each product, whether professional-only or client-focused, is the result of years of research, ingredient testing, and clinical review.

Murad doesn’t chase trends - it sets standards. Every product begins with one core question: What does the skin need to thrive?

Bacon explains that Murad’s development process is deeply informed by practitioner feedback, clinical demand, and emerging consumer insights. “We listen to dermatologists, nurse injectors, and our global network of skin professionals. But we also pay attention to what consumers are experiencing - from barrier-damaged skin due to overuse of harsh actives, to those recovering from clinical treatments and needing real support.”

Rather than launching fast-follow products, Murad often re-examines existing skin challenges through the lens of next-generation technology. And when the results outperform expectations? The formula becomes a staple - many of Murad’s heritage products remain bestsellers, precisely because they were ahead of their time and built to last.

The Role of Professional Skincare in a Wellness World

Murad’s innovation pipeline spans both the consumer and professional sectors - but their approach to professional skincare remains a key differentiator.

“Where a consumer formula might focus on cumulative benefits with high tolerability, a professional-exclusive formula is designed to act fast, support procedures, and elevate results,” says Bacon. “It’s about respecting the skin’s barrier and biology, while pushing performance further.”

Murad’s pro-only range includes advanced formulations designed to work in synergy with in-clinic modalities like microneedling, LED, and laser treatments. Elevated active levels, targeted delivery systems, and sensorial textures create a post-treatment experience that supports skin recovery while delivering enhanced results. This reflects the brand’s broader wellness philosophy - caring for the skin on the outside and the person on the inside.

While specific details remain under wraps, Murad hints that their next chapter will focus on “biomimetic molecules that work in synergy with the skin’s natural rhythms.” Think: sensorial, performance-focused formulas rooted in emerging skin science.

Bacon teases a forthcoming professional-exclusive innovation that will offer clinicians a multi-dimensional approach to results, blending intuitive textures with measurable outcomes both in clinic and at home.

“Our goal has always been to create formulas that give professionals confidence, and help customers feel seen, supported, and transformed.”

With a development timeline that prioritises science over speed, and a clinical philosophy that unites efficacy with experience, Murad is not just keeping pace with the modern wellness economy - it’s helping shape its future.

This is skincare that respects the skin, elevates professional practice, and reflects the growing consumer appetite for products that deliver more than just glow. They deliver results that last.