Niche beauty brands with minimal SKUs offer salons lower costs, easier stock management, and faster market penetration.

B2C PR won't land you stockists. B2B is a different world—relationships, relevance, and real results are what truly count.

Meta ads for stockist acquisition? A bold move, but worth testing. Could this be the future over cold calls & trade shows? Let’s discuss.

Facing a sales downturn? Go back to basics - focus on core offerings, reinforce revenue drivers & strengthen stockist relationships.

We've all had the in-house September budgeting conversation surrounding industry investment before - where, how and why do we show up within