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NEWS | A LOOK INSIDE THE INDUSTRY


If I Had $5,000 to Spend on Marketing for Pret-A-Prep, Here's Exactly Where I'd Spend It
Where I’d spend $5K marketing Pret-A-Prep: content, podcast collabs, and pro-led ads that drive stockists, not just sales.

Tamara Reid
10 hours ago3 min read


101 Guide to Korean Skincare: Top Performing Brands in the Wholesale Beauty Market
Discover the top 5 Korean skincare brands dominating the wholesale market - plus why Golki facials are the next spa essential.

Tamara Reid
10 hours ago3 min read
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Why Dermalogica is the Most Admired Brand in the Professional Skincare Industry
Dermalogica sets the gold standard in professional skincare, empowering stockists with world-class tools, education, and innovation.

Tamara Reid
Apr 73 min read
113 views
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A Cool Take on Ablative Fractional Laser Technology with UltraClear
If you're in the world of skin and aesthetics, chances are you’ve heard a bit of buzz around the UltraClear device. Recently introduced to t

Kristina Mazzone
Mar 262 min read
3 views
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Zombie Cells, The Undead Saboteurs of Skin Ageing
Zombie cells disrupt skin health from within. Learn how these ‘undead’ cells speed up ageing—and what skincare can do about it.

Tamara Reid
Mar 242 min read
16 views
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Should Your White Papers Be Available to Everyone?
Should your brand follow The Ordinary’s lead in making white papers free? Transparency builds trust, but is it worth the trade-offs?

Tamara Reid
Jan 313 min read
59 views
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Alpha Keto Acids (AKA): The New Disruptor in Skin Therapy
As professional skin therapists seek advanced solutions to elevate their treatment offerings, Alpha Keto Acids (AKA) are emerging as a game-

Tamara Reid
Nov 25, 20243 min read
17 views
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Is Blue Light the New UV? Discover the Brands Fighting Digital Pollution
In our tech-driven world, the glow of our screens is ever-present — but did you know this seemingly harmless blue light could be impacting y

Tamara Reid
Nov 25, 20242 min read
39 views
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