top of page
NEWS | A LOOK INSIDE THE INDUSTRY
If I Had $5,000 to Spend on Marketing for Pret-A-Prep, Here's Exactly Where I'd Spend It
Where I’d spend $5K marketing Pret-A-Prep: content, podcast collabs, and pro-led ads that drive stockists, not just sales.
Tamara Reid
9 hours ago3 min read
FACT: Internal Buy-In Matters The Most When Planning A NPD Launch
Perfect your NPD launch with a timeline that prioritises internal buy-in, stockist success, and early team education for stronger sell-in.
Tamara Reid
Apr 143 min read
67 views
0 comments
You’re Giving Too Many Tasks to Too Few People
Too many tasks, too few people? Here's what a well-functioning operations team should really look like for sustainable growth.
Tamara Reid
Apr 73 min read
36 views
0 comments
Why Industry Benchmarks Are Non-Negotiable for Salon Success
Benchmarks bring clarity, consistency & growth to the beauty industry—it's time we normalise numbers & aim for shared success.
Tamara Reid
Mar 313 min read
32 views
0 comments
Yes, You Need to Show Up on LinkedIn – And How to Do It Well
LinkedIn isn't optional for B2B professionals — it's essential. Here's how to show up with purpose, value, and professional integrity.
Tamara Reid
Mar 312 min read
13 views
0 comments
Navigating Role Expectations in the B2B Professional Hair and Beauty Industry
In the professional hair and beauty industry, particularly within brand to business contexts, the roles of Educators and Business Developmen
Tamara Reid
Jan 132 min read
130 views
0 comments
Knowing When to Take the Plunge: Hiring a Business Development Manager or Educator
For brand owners and distributors, the decision to expand your team with a Business Development Manager (BDM) or Educator can be both exciti
Tamara Reid
Dec 2, 20243 min read
6 views
0 comments
bottom of page