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NEWS | A LOOK INSIDE THE INDUSTRY


If I Had $5,000 to Spend on Marketing for Pret-A-Prep, Here's Exactly Where I'd Spend It
Where I’d spend $5K marketing Pret-A-Prep: content, podcast collabs, and pro-led ads that drive stockists, not just sales.

Tamara Reid
9 hours ago3 min read


101 Guide to Korean Skincare: Top Performing Brands in the Wholesale Beauty Market
Discover the top 5 Korean skincare brands dominating the wholesale market - plus why Golki facials are the next spa essential.

Tamara Reid
9 hours ago3 min read
1 view
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Dermocosmetics, The New Skin Health Category
Discover how dermocosmetics and injectables are merging to create a new standard for skin health, beauty, and professional care.

Tamara Reid
Apr 144 min read
16 views
0 comments


FACT: Internal Buy-In Matters The Most When Planning A NPD Launch
Perfect your NPD launch with a timeline that prioritises internal buy-in, stockist success, and early team education for stronger sell-in.

Tamara Reid
Apr 143 min read
67 views
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A Cool Take on Ablative Fractional Laser Technology with UltraClear
If you're in the world of skin and aesthetics, chances are you’ve heard a bit of buzz around the UltraClear device. Recently introduced to t

Kristina Mazzone
Mar 262 min read
3 views
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Why I’m Calling BS on Passive Income
Passive income isn’t passive—it’s relentless marketing, content creation & community management. Ready for the truth? Read on.

Tamara Reid
Mar 32 min read
18 views
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10-Step Success Strategy for Building an Education Platform in the Professional Beauty Industry
With a growing demand for continuous education and specialised training, if you've got something to teach, now is your time to step into the

Tamara Reid
Jan 134 min read
30 views
0 comments


New Nationwide Report Reveals The Unfiltered Truth About Loyalty, Support, And What It Takes To Stay On A Salon’s Shelf
Australia’s professional beauty industry has spoken. A nationwide survey conducted by Inside Industry, led by renowned brand accelerator Tam

Tamara Reid
Dec 10, 20243 min read
11 views
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Why Niching Is Non-Negotiable for Educators, Coaches and Creators
The temptation to be a jill-of-all-trades is real - I get it. After all, more offerings mean more clients, right? Wrong. While versatility m

Tamara Reid
Dec 2, 20244 min read
17 views
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Seven Actionable Steps Hair And Beauty Brands Can Take in December
As the year winds down for brands, it ramps up for stockists, leaving wholesalers with an opportunity to shift focus from day-to-day operati

Tamara Reid
Nov 18, 20243 min read
15 views
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What We Can Learn From Bali Body Being Stocked In Coles
When Bali Body hit the shelves in Coles, it marked more than just a new business milestone—it was a testament to the power of a strong produ

Tamara Reid
Nov 8, 20243 min read
10 views
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Breaking the Bubble: Why the Beauty Industry Needs Inspiration from Hairdressing and Fashion
If beauty brands want to stay competitive and innovative, they need to look outside the industry’s “bubble.” By taking cues from hairdressin

Tamara Reid
Nov 1, 20242 min read
21 views
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The State of the Australian Professional Beauty Industry; A Deep Dive into Twenty-Twenty Four Trends
As we approach the tail end of 2024, the Australian professional beauty industry stands at the crossroads of tradition and innovation.

Tamara Reid
Sep 23, 20244 min read
24 views
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