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NEWS | A LOOK INSIDE THE INDUSTRY


If I Had $5,000 to Spend on Marketing for Pret-A-Prep, Here's Exactly Where I'd Spend It
Where I’d spend $5K marketing Pret-A-Prep: content, podcast collabs, and pro-led ads that drive stockists, not just sales.

Tamara Reid
10 hours ago3 min read


How a Dallas Esthetician Built a Personal Brand That Actually Sticks
Dallas esthetician Savanna Boda built a standout skincare brand by blending expertise, authenticity, and smart social media strategy.

Tamara Reid
10 hours ago4 min read
1 view
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Murads' RND Meets The Industry Where It's At
Murad’s latest innovation fuses skincare and fitness, bringing clinical precision to body care for results that perform, not just pamper.

Tamara Reid
6 days ago4 min read
39 views
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Dermocosmetics, The New Skin Health Category
Discover how dermocosmetics and injectables are merging to create a new standard for skin health, beauty, and professional care.

Tamara Reid
Apr 144 min read
16 views
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FACT: Internal Buy-In Matters The Most When Planning A NPD Launch
Perfect your NPD launch with a timeline that prioritises internal buy-in, stockist success, and early team education for stronger sell-in.

Tamara Reid
Apr 143 min read
67 views
0 comments


You’re Giving Too Many Tasks to Too Few People
Too many tasks, too few people? Here's what a well-functioning operations team should really look like for sustainable growth.

Tamara Reid
Apr 73 min read
36 views
0 comments


How New US Tariffs Could Impact the Australian Beauty Industry
New US tariffs could hit Australian beauty exports hard—impacting pricing, margins & supply chains across the industry.

Tamara Reid
Apr 72 min read
55 views
0 comments


Why Industry Benchmarks Are Non-Negotiable for Salon Success
Benchmarks bring clarity, consistency & growth to the beauty industry—it's time we normalise numbers & aim for shared success.

Tamara Reid
Mar 313 min read
32 views
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End of Non-Compete Clauses and What It Means for the Future of the Hair & Beauty Industry
Govt bans non-compete clauses for workers earning under $180K — a major shift set to reshape the hair & beauty industry's workforce.

Tamara Reid
Mar 263 min read
274 views
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What Beauty Professionals Actually Earn: The Most Interesting Facebook Post To Date
Real income insights from beauty pros + why correct job titles matter for pay, data & recognition. Time to align.

Tamara Reid
Mar 245 min read
417 views
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