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NEWS | A LOOK INSIDE THE INDUSTRY


If I Had $5,000 to Spend on Marketing for Pret-A-Prep, Here's Exactly Where I'd Spend It
Where I’d spend $5K marketing Pret-A-Prep: content, podcast collabs, and pro-led ads that drive stockists, not just sales.

Tamara Reid
10 hours ago3 min read


If I Had $5,000 to Spend on Marketing for Pret-A-Prep, Here's Exactly Where I'd Spend It
Where I’d spend $5K marketing Pret-A-Prep: content, podcast collabs, and pro-led ads that drive stockists, not just sales.

Tamara Reid
10 hours ago3 min read
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0 comments


If I Had $2,500 to Spend on Marketing for Bare Roots Skincare, Here’s Exactly Where I’d Spend It
If I had $2,500 to spend on Bare Roots' marketing, here’s exactly where I’d invest it to build community, content and advocacy.

Tamara Reid
6 days ago4 min read
63 views
0 comments


You’re Giving Too Many Tasks to Too Few People
Too many tasks, too few people? Here's what a well-functioning operations team should really look like for sustainable growth.

Tamara Reid
Apr 73 min read
36 views
0 comments


Why, Where and How Fractional Careers in the Professional Beauty Industry will Play Out in 2025
Firstly, if you've not heard of Fractional (or portfolio) careers yet, then let us introduce you. Not a new concept, we've just been calling

Tamara Reid
Jan 243 min read
28 views
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What the TikTok Ban Means for Hair and Beauty Brands
The clock is ticking for TikTok in the United States. A looming January 19th deadline could see the popular social media app banned nationwi

Tamara Reid
Jan 202 min read
7 views
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How Hair and Beauty Brands Can Use AI to Transform Their Business in 2025
In 2025, artificial intelligence (AI) is no longer just a buzzword; it's a tool for B2B brands to enhance operations, strengthen stockist re

Tamara Reid
Jan 203 min read
10 views
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What Hair and Beauty Brands Can Learn from Mecca’s Cost-Per-Wear Campaign Cancellation
The 50-Cent Face is a perfect example of how easily brands can lose trust when their claims don’t hold up under the magi-lamp. In our indust

Tamara Reid
Jan 163 min read
132 views
1 comment


The Rise of Live Commerce in the Hair and Beauty Industry: Transforming the Way Clients Shop
Live commerce is revolutionising the way consumers engage with brands, particularly in the hair and beauty sector, where product demonstrati

Tamara Reid
Dec 16, 20244 min read
25 views
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