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NEWS | A LOOK INSIDE THE INDUSTRY


THE BRANDS THAT HIDE THEIR WHOLESALE TERMS ARE ABOUT TO BECOME INVISIBLE
Agentic AI is the first technology with the power to remake the B2B side of professional beauty, because it changes who does the looking. When a clinic's agent is asked to find three brands that fit, it compares opening orders, training, and payback across every brand it can read, and a brand that keeps its wholesale model behind an "enquire now" button is a brand it cannot evaluate. Tamara Reid on why opaque brands will be invisible by 2030, and what to do between now and th

Tamara Reid
1 day ago6 min read


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