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NEWS | A LOOK INSIDE THE INDUSTRY
If I Had $5,000 to Spend on Marketing for Pret-A-Prep, Here's Exactly Where I'd Spend It
Where I’d spend $5K marketing Pret-A-Prep: content, podcast collabs, and pro-led ads that drive stockists, not just sales.
Tamara Reid
10 hours ago3 min read
A Cool Take on Ablative Fractional Laser Technology with UltraClear
If you're in the world of skin and aesthetics, chances are you’ve heard a bit of buzz around the UltraClear device. Recently introduced to t
Kristina Mazzone
Mar 262 min read
3 views
0 comments
The Beauty Pit Stops at the F1 Australian Grand Prix
Beauty met speed at the Melbourne F1 with luxe activations from Shark Beauty, MeccaMax & Elemis, blending glamour & efficiency on track.
Tamara Reid
Mar 172 min read
14 views
0 comments
A Retrospective Analysis of Adore Beauty’s First Retail Store
Adore Beauty’s first store met expectations but lacked uniqueness. More brand identity, live commerce, and activations could elevate it.
Tamara Reid
Feb 33 min read
261 views
0 comments
What to Consider Before Exhibiting at a Hair Festival or Beauty Expo in 2025
Exhibiting at a major event like Hair Festival or Beauty Expo Australia is an exciting opportunity to showcase your brand, connect with indu
Tamara Reid
Jan 133 min read
6 views
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Events Brands Should Consider Partnering with in 2025
As 2025 starts making it's mark, the professional beauty and aesthetics industry is gearing up for a year packed with opportunities for bran
Tamara Reid
Jan 63 min read
48 views
1 comment
Not Another Shit Sales Conference
The annual company conference is a cornerstone for many hair and beauty brands, bringing together internal sales, education, and leadership
Tamara Reid
Nov 18, 20242 min read
112 views
0 comments
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