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NEWS | A LOOK INSIDE THE INDUSTRY


If I Had $5,000 to Spend on Marketing for Pret-A-Prep, Here's Exactly Where I'd Spend It
Where I’d spend $5K marketing Pret-A-Prep: content, podcast collabs, and pro-led ads that drive stockists, not just sales.

Tamara Reid
Apr 273 min read


If I Had $5,000 to Spend on Marketing for Pret-A-Prep, Here's Exactly Where I'd Spend It
Where I’d spend $5K marketing Pret-A-Prep: content, podcast collabs, and pro-led ads that drive stockists, not just sales.

Tamara Reid
Apr 273 min read
7 views
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FACT: Internal Buy-In Matters The Most When Planning A NPD Launch
Perfect your NPD launch with a timeline that prioritises internal buy-in, stockist success, and early team education for stronger sell-in.

Tamara Reid
Apr 143 min read
74 views
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Niche Brands Are Making Their Mark When Entering Market
Niche beauty brands with minimal SKUs offer salons lower costs, easier stock management, and faster market penetration.

Tamara Reid
Apr 143 min read
45 views
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How New US Tariffs Could Impact the Australian Beauty Industry
New US tariffs could hit Australian beauty exports hard—impacting pricing, margins & supply chains across the industry.

Tamara Reid
Apr 72 min read
61 views
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Step Inside: Market Entry
In a landscape where clients and professionals alike are increasingly seeking high-quality, results-driven skincare, Guiya Minerals has emer

Tamara Reid
Oct 9, 20242 min read
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