If I Had $5,000 to Spend on Marketing for Pret-A-Prep, Here's Exactly Where I'd Spend It

Where I’d spend $5K marketing Pret-A-Prep: content, podcast collabs, and pro-led ads that drive stockists, not just sales.

Apr 273 min read

7 Ways Fayt Is Playing Big in the Customer Marketing Space – And Why It’s Working

Fayt is rewriting the rules of fashion marketing—here’s how they’re building loyalty, not just sales, through customer-first strategy.

Apr 224 min read

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Perfect your NPD launch with a timeline that prioritises internal buy-in, stockist success, and early team education for stronger sell-in.

Apr 143 min read

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Successful B2B ambassador programmes need clear goals, committed advocates & ongoing management. The devil is in the detail!

Feb 242 min read

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Video is king in 2025! Here’s how B2B beauty brands can show up on social media with founder, team, product & value-led content.

Feb 173 min read

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brand success isn’t just about creating exceptional products - it’s about cultivating a loyal and engaged community. People want to feel lik

Jan 313 min read

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In the competitive world of wholesale hair and beauty, many brands allocate significant resources to acquiring new stockists. While expandin

Nov 25, 20243 min read

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