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NEWS | A LOOK INSIDE THE INDUSTRY
If I Had $5,000 to Spend on Marketing for Pret-A-Prep, Here's Exactly Where I'd Spend It
Where I’d spend $5K marketing Pret-A-Prep: content, podcast collabs, and pro-led ads that drive stockists, not just sales.
Tamara Reid
9 hours ago3 min read
7 Ways Fayt Is Playing Big in the Customer Marketing Space – And Why It’s Working
Fayt is rewriting the rules of fashion marketing—here’s how they’re building loyalty, not just sales, through customer-first strategy.
Tamara Reid
6 days ago4 min read
3 views
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FACT: Internal Buy-In Matters The Most When Planning A NPD Launch
Perfect your NPD launch with a timeline that prioritises internal buy-in, stockist success, and early team education for stronger sell-in.
Tamara Reid
Apr 143 min read
67 views
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What You Need to Know Before Building a B2B Ambassador Program
Successful B2B ambassador programmes need clear goals, committed advocates & ongoing management. The devil is in the detail!
Tamara Reid
Feb 242 min read
30 views
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How B2B Hair & Beauty Brands Should Show Up on Social Media in 2025 (When Video is King!)
Video is king in 2025! Here’s how B2B beauty brands can show up on social media with founder, team, product & value-led content.
Tamara Reid
Feb 173 min read
23 views
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How Hair & Beauty Brands Can Build Community
brand success isn’t just about creating exceptional products - it’s about cultivating a loyal and engaged community. People want to feel lik
Tamara Reid
Jan 313 min read
57 views
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Maybe it's time to love hard on your current stockists rather than continually trying to get new ones?
In the competitive world of wholesale hair and beauty, many brands allocate significant resources to acquiring new stockists. While expandin
Tamara Reid
Nov 25, 20243 min read
88 views
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