How to Show Up in Your Personal Brand While Working for a Corporate Company

Personal brands are increasingly tied to career progression, many professionals in corporate roles are asking the same question: How do I show up online without overstepping the company line? The good news? You don’t need to mute your voice to stay in alignment with your employer. In fact, there’s power in showing up as you—strategically, respectfully, and with integrity.

Just because you're part of a bigger brand doesn’t mean you need to disappear behind the logo. You were hired for your perspective. Your lived experience. Your professional experience. You can absolutely maintain your tone of voice and thought leadership presence—as long as you stay grounded in the shared wins, not just your own.

When posting on LinkedIn or speaking publicly about your work, the key is to credit the collective while expressing your contribution. That means recognising the cross-functional effort it took to deliver results—whether that’s marketing, operations, sales, or product all pulling together to launch something.

But within that context, it’s okay to share what you learned, what you observed, and what you believe others in the industry can take from it.

For example:

“Working cross-functionally with our education, marketing, and R&D teams to bring this campaign to life was a brilliant experience. My role was to ensure our brand message remained strong and cohesive across every channel—and it taught me so much about team synergy in brand execution.”

This brings a balance: it honours the team and still positions you as a subject matter expert.

Every corporate brand has boundaries—whether it’s NDAs, tone guidelines, or policies around content sharing. Stay within those walls. But remember: even inside those walls, your view is valuable. Your insights on trends, your take on industry shifts, your lessons from a recent project—they all contribute to your personal positioning.

You don’t need to share trade secrets to be seen as insightful. Often, it’s your interpretation of what's happening in the market or your passion for the industry that builds trust and recognition.

If you’re showing up online purely to talk about you, you might raise a few eyebrows. But if you’re showing up to add value (to educate, uplift, or spark discussion) you’ll stand out and earn respect. Share tips, reflect on challenges, spotlight industry wins (even if they’re not your own). That’s thought leadership. That’s brand building. And that’s how you move from employee to expert.

TL;DR: You can absolutely build your personal brand while working in a corporate role.

Just keep these three things in mind:

• Credit the group, even as you express your role within it.

• Stay within your brand’s boundaries—but don’t lose your voice.

• Share to serve, not to self-promote.

Your perspective is your power. Use it wisely, and consistently.

Ready to build a personal brand that works with your career, not against it?Explore the full course here: Build It. Brand It. Bank It.