Why Video Is Your Biggest Untapped Asset in B2B Beauty

When most brands think of video, their minds jump straight to education: treatment demos, product tutorials, or how-to guides. And while these are valuable, they’re only one slice of the opportunity. The real power of video lies in its ability to connect — to put faces, voices, and energy to a brand that otherwise lives in static decks and email copy.

Think about where you’re showing up right now:

• Homepage of your website — instead of a stock image banner, a short brand film immediately communicates your ethos and positions you as dynamic, modern, and human.

• Wholesale enquiry responses — when a potential stockist fills out your form, why send just text? A quick thank-you video from your founder or sales lead instantly builds trust and signals professionalism.

• Seasonal or NPD buy-in landing pages — a campaign video doesn’t just showcase the product, it shows momentum. It lets stockists feel the excitement and see other stockists engaging.

  
  

Video bridges the gap for those accounts who may never receive an in-person visit. For smaller-spend salons or clinics, it’s an easy way to still give them a seat at the table, to make them feel included and supported.

Faces of your team, testimonials from current stockists, footage of your brand in action — all of these create familiarity that’s difficult to achieve with words alone.

In short: if you want to deepen relationships, accelerate buy-in, and show your brand as one worth investing in, video is your biggest underutilised asset right now.