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MochaGroup Embraces Change With a Rebrand of its Magazines

Writer's picture: Tamara ReidTamara Reid

Linda Woodhead, CEO and Director of MochaGroup, has spent the past 20 years championing the hair, beauty, and barbering industries in Australia. Now, in celebration of the company’s 20th anniversary, MochaGroup has embarked on its first-ever magazine rebrand, transforming its iconic titles HairBiz, BeautyBiz, and Barbershop into MochaHair, MochaBeauty, and MochaBarber. This bold move not only marks a new chapter for the business, but also signals a continued commitment to its audience and the industries it serves.


The decision to rebrand wasn’t made lightly. According to Woodhead, the idea stemmed from an earlier evolution when MochaPublishing became MochaGroup four years ago. “The business had changed from its inception 20 years ago. We were no longer just a print publishing company but had expanded all of our media channels across print, digital, online, and social, along with four national awards, education events, two mentorship platforms, and more!” she explained.


This diversification highlighted a need for streamlining. Previously, the group managed over 12 segmented social media pages, an approach that was both time-consuming and fragmented. Consolidating these into three divisions (MochaHair, MochaBeauty, and MochaBarber) paved the way for a unified digital presence. The magazine titles were the final pieces of this rebrand puzzle, bringing everything under the Mocha banner for consistency and clarity.


Through this rebrand, MochaGroup hopes to send a powerful message to its audience: that it remains clear in its dedication to supporting the hair, beauty, and barbering industries. “Our vision is ever-evolving alongside our audience,” said Woodhead. “By aligning our print and digital platforms as well as our awards and events, we support and celebrate the industry under one unified identity and brand.”


This holistic approach not only reinforces MochaGroup’s position as a media leader but also strengthens its relationships with clients, readers, and followers. In an era where media must hold an omni-channel presence across print, email, social, and digital platforms, a unified brand ensures clear, recognisable communication.


“Our vision is ever-evolving alongside our audience,” - Linda Woodhead, CEO & Director of MochaGroup

Despite the new names and bold brand, Linda is quick to reassure the industry that the essence of the magazines remains unchanged. “We remain true to our core values. Our content remains the same, which in itself is always evolving with the times,” she said. “It’s important to reaffirm that the magazines are still owned by Mocha. Same owners, same editor, same trusted and respected brand, which has simply been updated to align.”


Creatively, the transition was seamless. The groundwork had already been laid when the company rebranded to MochaGroup, making it a natural step to adopt the Mocha Hair, Beauty, and Barber names for the magazine titles. “We wanted something simple and instantly recognisable as ‘Mocha’ the group, and then ‘Hair’, ‘Beauty’, or ‘Barber’ as the brand and demographic,” Woodhead said.


In a stroke of serendipity, the timing of the rebrand couldn’t have been more perfect. As MochaGroup celebrates two decades in business, Pantone’s Colour of the Year for 2025 is “Mocha.” Woodhead describes this coincidence as “a welcome bonus,” adding that the colour, brand, and name are now receiving heightened awareness. “We couldn’t have planned for this any more perfectly,” she said.


As a publication that has profiled so many within the hair and beauty industry, it is a privilege to now turn the spotlight onto Linda Woodhead and the MochaGroup team. Their dedication to elevating the industry through their magazines, awards, and platforms is unwavering. By aligning their brand with their evolving audience, MochaGroup is setting a benchmark for media innovation and industry leadership.


In celebrating its 20th anniversary, MochaGroup not only honours its legacy, but also embraces a future full of possibilities. This rebrand is more than a name change; it’s a reaffirmation of their commitment to serve, support, and celebrate the vibrant industries they’ve championed for two decades. Congratulations and thank you MochaGroup, on behalf of the professional hair and beauty industry.

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