What Everyone’s Searching For: The Top Aesthetic Treatment Trends from Q1 2025

As the aesthetics and skin industry continues to expand, search behaviour offers a powerful glimpse into what consumers are actively seeking. An analysis of Google search volumes and industry data from Q1 2025 reveals a dominant trend: facial treatments and injectable services remain at the top of consumer demand.

According to global med-spa marketing data, the search term “facial near me” now attracts approximately 450,000 searches per month, underscoring the continued popularity of skin health treatments across both metropolitan and regional areas.

Meanwhile, searches for “Botox” and related anti-wrinkle treatments have surged, with Botox-specific queries increasing by approximately 22% year-over-year. This growth aligns with the booming injectables market in Australia, which was valued at an estimated $4.1 billion in 2024 and continues to rise steadily.

Top Aesthetic Search Terms (by Estimated Volume)

Here’s a snapshot of the highest-ranking organic search terms consumers are using when it comes to facial aesthetics:

• “Facial near me” – The most searched term globally, signalling widespread demand for general facial and skin services.

• “Botox near me” – Indicates strong interest in locating local providers for anti-wrinkle injections.

• “Skin clinic near me” – A broad category covering dermatology, cosmetic and medi-spa clinics.

• “Anti-wrinkle injections” – Including variations like “Botox injections,” showing specific intent around wrinkle reduction.

• “Laser hair removal near me” – A long-standing favourite in cosmetic searches, especially with younger demographics.

• “Lip fillers” / “lip filler cost” – Suggests rising curiosity and consideration around lip enhancements.

• “Dermal fillers” – Non-Botox injectable treatments are clearly on the radar.

• “Microneedling” / “microdermabrasion” – Consumers are exploring skin rejuvenation techniques.

• “Chemical peel” – Interest in resurfacing treatments continues to trend.

• Brand/clinic names – Terms like “Laser Clinics Australia,” “Skin MD” or “Cosmetic Solutions” reflect brand recognition and provider trust.

These search trends aren’t just vanity metrics - they’re strategic insight. They reveal what potential clients are looking for right now and signal where clinics should be investing marketing efforts. From SEO and Google Ads to website optimisation and content creation, aligning your visibility with these high-performing search terms is a smart play.

Moreover, the surge in search volume for “near me” terms highlights the importance of local search engine optimisation (SEO). Ensuring your clinic appears in location-based queries could be the key to standing out in an increasingly competitive market.

Want the full report with data breakdowns across both the hair and beauty sectors? Access the Q1 2025 Professional Hair & Beauty Industry Report here