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NEWS | A LOOK INSIDE THE INDUSTRY


A Formulator’s Perspective: What Changes When Professional Brands Go D2C
As the D2C conversation reaches its conclusion, this final chapter brings clarity, maturity and truth to the professional beauty industry. From formulation realities to brand pressures and therapist expertise, Part 4 reframes D2C not as a threat, but as an evolution — one that demands transparency, systems and grown-up conversations.

Tamara Reid
Dec 15, 20254 min read


Tamara Reid
May 25, 20254 min read


Tamara Reid
May 25, 20252 min read


Tamara Reid
May 19, 20253 min read


Tamara Reid
May 11, 20253 min read


Tamara Reid
Apr 27, 20254 min read
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