The Year of the Personal Brand: Beauty Professionals Who Defined 2025

If 2025 has taught us anything, it’s that personal branding isn’t just about visibility — it’s about voice, community, and courage. The beauty industry has always been driven by personality, but this year, a new wave of professionals stepped forward, showing us what it means to own your narrative and connect deeply with your audience. From intimate events and content series to podcasts and panel stages, these names didn’t just show up — they shaped the conversation.

Amy Wright — Cosmetic Nurse Amy

Amy Wright has proven that education and authenticity can co-exist beautifully. Featuring on Inside Aesthetics podcast, she’s given listeners a peek behind the curtain of what it truly means to be a cosmetic nurse in today’s landscape.

Beyond that, Amy launched her own ongoing content series across Instagram and TikTok — an honest, educational, and empowering look at skin, injectables, and self-confidence. Her ability to translate complex information into relatable, bingeable content has cemented her as one of the industry’s most trusted voices.

Jacinta Curnow — Jacinta Curnow Skin

It’s been a year of wins — literally — for Jacinta Curnow. Not only did she take home Solo Operator of the Year at the 2025 ABIA Awards, but she also cleaned up at Best In Skin and was announced as the newest Dermaviduals Ambassador.

Her combination of clinical expertise and genuine care for her clients has made her a standout, and her continued evolution shows that recognition follows those who lead with intention.

Lucy Salerno - Skin By Lucy

Lucy Salerno has become synonymous with education and empowerment. Winning the Bridget Benge Award at the 2025 Best In Skin Awards was only the beginning. This year, she joined the stage as a panelist at the Corneotherapy Conference and hosted her own in-person skin event — with over 80 attendees in the room. Her focus on community, connection, and evidence-based skin health continues to set her apart.

Rebecca Miller - The School of Mastery

Already an industry household name, Rebecca Miller showed us what evolution looks like in 2025. Her two Limitless events on the Gold Coast brought together more than 300 people collectively, all hungry for growth, empowerment, and inspiration. Adding to her accolades, she also took home Coach of the Year at the ABIA Awards. Rebecca’s ability to hold space for others — while constantly reinventing her own message — is exactly why she continues to lead from the front.

Kimberly Howarth — Beauty Business School

Launched just a year ago, Beauty Business School has grown into a movement under the leadership of Kimberly Howarth.

With over 100 members enrolled and a podcast that’s already surpassed 8,000 downloads, Kimberly’s signature blend of sharp business insight, hot takes, and ‘90s nostalgia has created an instantly recognisable tone of voice.

From MC’ing at Beauty Expo 2025 to hosting her own hot pink-and-orange IRL event on the Gold Coast, she’s mastered the art of blending education with entertainment — and people can’t get enough.

Natalie Ferrari — The Parlour Room & Self

Already admired for her sleek business acumen and aesthetic eye, Natalie Ferrari stepped into her own spotlight this year.

Launching The Parlour Room Talks podcast, she’s taken her audience behind the scenes of the industry, speaking with other trailblazers while offering insights into leadership, growth, and community.

In true Natalie fashion, she pulled together an event for her local network — in just four short weeks. Consider her one to watch in 2026 — her next chapter is only just beginning.

Samantha Appel — Skin Bar

Samantha Appel brought star power to skin this year — quite literally.

Her social media content series has attracted celebrity clientele, giving her work a fresh kind of visibility that blends luxury with accessibility.

Her bold approach to storytelling earned her a guest spot on The Parlour Room Talks and an opening storyteller position at Dermalogica’s Stockist Recognition Event during Beauty Expo 2025.

Samantha is proving that when expertise meets creative courage, the results are impossible to ignore.

Isabella Loneragan — Skin Forme Academy

And how could we possibly go past Isabella Loneragan?

A woman on a mission — and in 2025, that mission was conquered. Hosting multiple national masterclasses, speaking at the Regional Long Lunch, and taking home both the ABIA and Spa & Wellness Educator of the Year titles, Isabella has cemented herself as one of the industry’s most influential educators.

You quite literally can’t open social media without seeing her face — and that’s no accident. She’s nailed the art of omni-channel presence, showing up powerfully both online and in-person. Isabella’s year has been a masterclass in visibility, consistency, and impact.

This year, we witnessed the rise of the individual brand era within the professional beauty industry. These leaders have shown that when education, authenticity, and personal storytelling collide — influence follows. Amy Wright, Kimberly Howrath and Jacinta Curnow, all graduates of the Build It, Brand It, Bank It Personal Branding Course, are proof that strategy and consistency pay off.

If reading this has sparked something in you — the desire to build your own opportunities, grow your visibility, and craft a personal brand that opens doors — start your free trial of the BBB Personal Branding Course today. Because 2026 could be the year your name makes this list.